Kevin Rutherford, CEO of Nuun Hydration

How I Hire

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4y ago 43:58

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Before joining Nuun, Kevin spent his early career as a Senior Brand Manager at SC Johnson and Miller Brewing Company before serving as Marketing Director at Kashi Company and eventually CEO at Caldrea Company. Kevin shares his people-first approach to hiring and evaluating teams. We also discuss how he leverages purpose and vision to build thriving cultures.

Highlights from our conversation include:

How optimism became integral to Kevin’s leadership style (1:42)
Lessons about people, inclusivity, and positivity from his career path (3:04)
Connection to mission and purpose (9:01)
Canadians’ unique scrappiness (10:57)
His approach to building leadership teams (12:22)
Culture add vs. culture fit (15:56)
His experience coming into Nuun (20:30)
Defining leadership competencies (22:35)
How his team contributes to hiring decisions (24:10)
The benefit of working with recruiters to make key hires (26:49)
How the recent health and social crises have affected Kevin’s approach (31:54)
Nuun’s success hiring virtually (36:26)
Adapting to 2021’s accelerated pace of change (37:49)

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