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202. You Think Your Offer’s a “No-Brainer” – Here’s Why No One’s Buying It

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Manage episode 486529824 series 2921498
Content provided by Tahryn Bolt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tahryn Bolt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

One of the phrases I hate hearing in the online space is “this offer is a no-brainer.”

Now I’m not just being a hater because I do believe in the concept of a “no-brainer” offer – it should be an easy decision for your ideal clients to buy.

BUT the reason I hate the term is because what I see 99% of the time is people slap that label on their offer – and then stop there. They don’t explain why it’s a no-brainer offer or why it’s a no-brainer for their ideal client – that’s lazy messaging.

Because here’s the dog's honest truth…

If your audience doesn’t instantly understand why your offer matters to them, right now – they won’t buy, no matter how well-priced, well-structured, or “value-packed” YOU think it is.

It’s not about you or what you think is valuable – it’s about your ideal client and what motivates them to buy.

So in today’s episode of the How I Do Content Podcast I’m going to tell you the real reason your “no-brainer” offer isn’t selling – and what to do about it.

Let’s dive in!

Watch my free mini-training “Make Your Offer the One”

In 12-minutes I’ll walk you through the messaging shifts you need to stop relying on “it should be obvious” and start communicating your offer in a way that makes the right people want it now.

It’s fast. It’s practical. It’ll change the way you sell.

Get instant access at https://thesocialbolt.com.au/the-one/

Want more?

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

  continue reading

202 episodes

Artwork
iconShare
 
Manage episode 486529824 series 2921498
Content provided by Tahryn Bolt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tahryn Bolt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

One of the phrases I hate hearing in the online space is “this offer is a no-brainer.”

Now I’m not just being a hater because I do believe in the concept of a “no-brainer” offer – it should be an easy decision for your ideal clients to buy.

BUT the reason I hate the term is because what I see 99% of the time is people slap that label on their offer – and then stop there. They don’t explain why it’s a no-brainer offer or why it’s a no-brainer for their ideal client – that’s lazy messaging.

Because here’s the dog's honest truth…

If your audience doesn’t instantly understand why your offer matters to them, right now – they won’t buy, no matter how well-priced, well-structured, or “value-packed” YOU think it is.

It’s not about you or what you think is valuable – it’s about your ideal client and what motivates them to buy.

So in today’s episode of the How I Do Content Podcast I’m going to tell you the real reason your “no-brainer” offer isn’t selling – and what to do about it.

Let’s dive in!

Watch my free mini-training “Make Your Offer the One”

In 12-minutes I’ll walk you through the messaging shifts you need to stop relying on “it should be obvious” and start communicating your offer in a way that makes the right people want it now.

It’s fast. It’s practical. It’ll change the way you sell.

Get instant access at https://thesocialbolt.com.au/the-one/

Want more?

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

  continue reading

202 episodes

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