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202. You Think Your Offer’s a “No-Brainer” – Here’s Why No One’s Buying It
Manage episode 486529824 series 2921498
One of the phrases I hate hearing in the online space is “this offer is a no-brainer.”
Now I’m not just being a hater because I do believe in the concept of a “no-brainer” offer – it should be an easy decision for your ideal clients to buy.
BUT the reason I hate the term is because what I see 99% of the time is people slap that label on their offer – and then stop there. They don’t explain why it’s a no-brainer offer or why it’s a no-brainer for their ideal client – that’s lazy messaging.
Because here’s the dog's honest truth…
If your audience doesn’t instantly understand why your offer matters to them, right now – they won’t buy, no matter how well-priced, well-structured, or “value-packed” YOU think it is.
It’s not about you or what you think is valuable – it’s about your ideal client and what motivates them to buy.
So in today’s episode of the How I Do Content Podcast I’m going to tell you the real reason your “no-brainer” offer isn’t selling – and what to do about it.
Let’s dive in!
Watch my free mini-training “Make Your Offer the One”
In 12-minutes I’ll walk you through the messaging shifts you need to stop relying on “it should be obvious” and start communicating your offer in a way that makes the right people want it now.
It’s fast. It’s practical. It’ll change the way you sell.
Get instant access at https://thesocialbolt.com.au/the-one/
Want more?
- Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/
- Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
- Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
- Find out more at https://www.thesocialbolt.com.au
Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE
202 episodes
Manage episode 486529824 series 2921498
One of the phrases I hate hearing in the online space is “this offer is a no-brainer.”
Now I’m not just being a hater because I do believe in the concept of a “no-brainer” offer – it should be an easy decision for your ideal clients to buy.
BUT the reason I hate the term is because what I see 99% of the time is people slap that label on their offer – and then stop there. They don’t explain why it’s a no-brainer offer or why it’s a no-brainer for their ideal client – that’s lazy messaging.
Because here’s the dog's honest truth…
If your audience doesn’t instantly understand why your offer matters to them, right now – they won’t buy, no matter how well-priced, well-structured, or “value-packed” YOU think it is.
It’s not about you or what you think is valuable – it’s about your ideal client and what motivates them to buy.
So in today’s episode of the How I Do Content Podcast I’m going to tell you the real reason your “no-brainer” offer isn’t selling – and what to do about it.
Let’s dive in!
Watch my free mini-training “Make Your Offer the One”
In 12-minutes I’ll walk you through the messaging shifts you need to stop relying on “it should be obvious” and start communicating your offer in a way that makes the right people want it now.
It’s fast. It’s practical. It’ll change the way you sell.
Get instant access at https://thesocialbolt.com.au/the-one/
Want more?
- Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/
- Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
- Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
- Find out more at https://www.thesocialbolt.com.au
Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE
202 episodes
All episodes
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