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Content provided by Melissa Kontu, Christine Goos, Janni Widerholm, Melissa Kontu, Christine Goos, and Janni Widerholm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Kontu, Christine Goos, Janni Widerholm, Melissa Kontu, Christine Goos, and Janni Widerholm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Creators and Brands In Crisis Mode

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Manage episode 486910018 series 3464975
Content provided by Melissa Kontu, Christine Goos, Janni Widerholm, Melissa Kontu, Christine Goos, and Janni Widerholm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Kontu, Christine Goos, Janni Widerholm, Melissa Kontu, Christine Goos, and Janni Widerholm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Crisis mode: activated.
From vending machines to Vegas, the past few months have delivered some of the juiciest brand and creator scandals we’ve seen in a while.

In this episode, we break down the internet’s collective eye-roll at MrBeast’s $3 chocolate surprise, Poppi’s influencer vending machine backlash, and PrettyLittleThing’s pivot to “quiet luxury” (that wasn’t so quiet after all).

We unpack why these fails keep happening, the blurry line between accountability and cancellation, and how to recover when the internet comes for your reputation.

Takeaways:

  • The bubble is real, and the internet will always pop it
  • Creators do have responsibility (even if they pretend otherwise)
  • The smartest brands evolve from backlash
  continue reading

56 episodes

Artwork
iconShare
 
Manage episode 486910018 series 3464975
Content provided by Melissa Kontu, Christine Goos, Janni Widerholm, Melissa Kontu, Christine Goos, and Janni Widerholm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Kontu, Christine Goos, Janni Widerholm, Melissa Kontu, Christine Goos, and Janni Widerholm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Crisis mode: activated.
From vending machines to Vegas, the past few months have delivered some of the juiciest brand and creator scandals we’ve seen in a while.

In this episode, we break down the internet’s collective eye-roll at MrBeast’s $3 chocolate surprise, Poppi’s influencer vending machine backlash, and PrettyLittleThing’s pivot to “quiet luxury” (that wasn’t so quiet after all).

We unpack why these fails keep happening, the blurry line between accountability and cancellation, and how to recover when the internet comes for your reputation.

Takeaways:

  • The bubble is real, and the internet will always pop it
  • Creators do have responsibility (even if they pretend otherwise)
  • The smartest brands evolve from backlash
  continue reading

56 episodes

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