Hey mama,

You’ve heard the advice a thousand times: get your vitamin D checked, take the supplements, keep your levels “optimal.” But what if the story behind the vitamin D craze isn’t what we’ve been told?

In today’s episode, we pull back the curtain on the medical marketing machine that made vitamin D a household name—and how one man, Dr. Michael Holick, helped engineer it.
You’ll hear how a single researcher with deep ties to industry reshaped the guidelines that millions now follow… and how he profited along the way.

We’ll talk about:

• Why most testing labs and doctors still push vitamin D supplements
  
• How the “deficiency epidemic” was quietly manufactured
  
• What your body actually does with vitamin D—and when supplementation can be helpful
  
• What this story reveals about the bigger issue: who’s shaping your health advice?
  

This episode isn’t about blaming you for taking vitamin D. It’s about equipping you with the tools to start asking better questions, reading between the lines, and reclaiming your role as the gatekeeper of your family’s health.

🎧 Listen in—and get ready to look at your supplement cabinet with new eyes.

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Loved this episode? Please leave a review to help us reach more mamas like you! Or, share this episode with a friend who could use a little health related confidence boost.

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Want to work together?

Step 1: Schedule a Health Resource Research Coaching Call

Step 2: Learn the skills and tools you need to feel confident about your health decisions

Step 3: Enjoy your newfound freedom and all of the resources right at your fingertips!

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Let’s Connect!

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Photo Cred: @derricktorvik

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Sources:

Dietary Reference Intakes for Calcium and Vitamin D. National Academies of Sciences, Engineering, Medicine November 20 2010. http://www.nationalacademies.org/hmd/Reports/2010/Dietary-Reference-Intakes-for-Calcium-and-Vitamin-D.aspx accessed Sept 4 2018

Shahangian S, Alspach TD, Astles JR, Yesupriva A, Dettwyler WK. “Trends in laboratory test volumes for Medicare Part B reimbursements, 2000-2010.” Arch Pathol Lab Med 2014 Feb;138(2):189-203

Hollick M.F. The Vitamin D Solution: A 3-Step Strategy to Cure Our Most Common Health Problem Hudson Street Press 2010

Holick MF, Binkley NC, Bischoff-Ferrari HA et al. “Evaluation, Treatment, and Prevention of Vitamin D Deficiency: an Endocrine Society Clinical Practice Guideline.” J Clin Endocrinol Metab 2011 Jul;96(7):1911-1930

Liz Szabo. “Vitamin D, the Sunshine Supplement, Has Shadowy Money Behind It.” New York Times August 18 2018

https://www.doctoroz.com/video-series/vitamin-d-checklist?video_id=3939016272001

http://www.oprah.com/health/why-knowing-your-vitamin-d-levels-might-save-your-life/all

“Effects of Vitamin D And Skin’s Physiology Examined.” Science Daily Feb 24 2008 https://www.sciencedaily.com/releases/2008/02/080220161707.htm

Liz Szabo. “Vitamin D, the Sunshine Supplement, Has Shadowy Money Behind It.” New York Times August 18 2018

Taylor CL, Thomas PR, Aloia JF, Millard PS, Rosen CJ. “Questions About Vitamin D for Primary Care Practice: Input from an NIH Conference” Am J Med 2015 Nov;128(11):1167-1170

http://www.cancerresearchuk.org/about-us/prod_consump/groups/cr_common/@nre/@sun/documents/generalcontent/cr_052628.pdf

Autier P, Boniol M, Pizot C, Mullie P. “Vitamin D status and ill health: a systematic review.” Lancet Diabetes and Endocrinology Jan 2014;2(1):76-89

Aksu N, Aksoy D, Akkas M et al. “25-OH-Vitamin D and procalcitonin levels after correction of acute hyperglycemia.” Med Sci Monit. 2013;19:264-268.

Zivadinov R, Treu C, Weinstock-Guttman B, et al. “Interdependence and contributions of sun exposure and vitamin D to MRI measures in multiple sclerosis.” J Neurol Neurosurg Psychiatry 2013 Oct;84(10):1075-1081

Slominsky A. “Neuroendocrine activity of the melanocyte.” Exp Dermatol 2009 Sept;19(9):760-763

Lucas R, Posonby A. “Considering the potential benefits as well as adverse effects of sun exposure: can all the potential benefits be provided by oral vitamin D supplementation.” Prog Biophys Mol Biol 2006 Sept;92(1):140-149

Hanwella H, Banwell B. “Assessment of evidence for a protective role of vitamin D in multiple sclerosis.” Biochimica et Biophysica Acta (BBA) – Molecular Basis of Disease
2011 Feb;1812(2):202-212