Authenticity is the new currency in social media. In our latest blog episode, CEO Meredith Olmstead sits down with Sophie Bawany to break down the difference between User-Generated Content (UGC) and Employee-Generated Content (EGC). Learn why both matter, how to integrate them into your content strategy, and how they can help your credit union or bank stay relatable, trustworthy, and top of mind—without breaking the budget.
Key Takeaways:
UGC builds trust from the outside. Real content from members creates authentic word-of-mouth marketing.
EGC builds trust from the inside. Employees sharing their perspective humanizes your brand.
Use both for better engagement. Plan for EGC, encourage UGC. Together, they stretch your reach and your budget.