Best Inbound Lead Generation Podcasts (2025)

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Building a Powerhouse Marketing Team: Avoiding Fires and Mis-hires 43:00

Play Pause

5h ago43:00

43:00

Marketing teams are evolving rapidly. They're getting smaller, but they're also becoming significantly more strategic and impactful. In this episode, Dan talks with Amanda McGrath about the fundamental shifts happening in how businesses should think about building their marketing teams. We explore the critical importance of investing in senior stra…

1
Episode 101 - User Generated vs Employee Generated Content for your Financial Institution 10:27

4h ago10:27

10:27

Authenticity is the new currency in social media. In our latest blog episode, CEO Meredith Olmstead sits down with Sophie Bawany to break down the difference between User-Generated Content (UGC) and Employee-Generated Content (EGC). Learn why both matter, how to integrate them into your content strategy, and how they can help your credit union or b…

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LIVE From INBOUND 2025: When They Ask, AI Answers 19:19

9h ago19:19

19:19

We're podcasting live from HubSpot's INBOUND conference to share what we've learned about the future of B2B marketing. With AI fundamentally changing how buyers research and discover solutions, we explore why face-to-face events have become more crucial than ever for cutting through the noise. We dive into HubSpot's new Loop marketing methodology -…

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Building CFO Partnerships: The CMO's Collaboration Guide 43:17

8d ago43:17

43:17

Most CMOs struggle with one critical relationship that can make or break their success: the CFO. In this episode, Dan and Josh reveal why financial acumen is non-negotiable for marketing leaders and share the three financial fundamentals every CMO must master to build genuine partnerships with finance teams. From understanding cash flow timing to t…

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What 1,827 ChatGPT Prompts Reveal About How People Really Use AI 23:29

15d ago23:29

23:29

In this solo episode, Dan dives into research analysing 1,800+ real ChatGPT prompts that reveal how buyers truly search today. Discover why prompts are 5-20 times longer than Google searches, how 75% of users now issue commands instead of asking questions, and why your current content strategy is likely invisible to AI search. You'll learn the shif…

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Episode 100 - Top Takeaways from 4 years and 100 Episodes 14:46

19d ago14:46

14:46

We’re celebrating 100 episodes of the Hit Record Podcast with a special roundtable discussion featuring Meredith Olmstead, Nida Ajaz, Kristin Mock, and Sophie Bawany. From how the podcast started to our team’s favorite episodes over the years, we’re reflecting on the trends that haven’t changed—and the tactics that still move the needle for credit …

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The Attribution Wars: How Sales and Marketing Can Both Win 50:11

26d ago50:11

50:11

Attribution has always been a battleground between sales and marketing teams, but with today's complex buyer journeys, the problem is worse than ever. Traditional attribution models promise clarity but fail to capture the messy reality of how buyers actually make decisions, leading to finger-pointing, misaligned goals, and wasted budgets. In this e…

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Episode 99 - Is your financial institution missing out on valuable loan and deposit leads by not handling them correctly 11:47

1M ago11:47

11:47

In this episode of the Hit Record Podcast, Meredith Olmstead and Kristin Mock discuss a critical and often overlooked opportunity for financial institutions: capturing leads before they drop off during the application process. They explore how simple lead forms, automation, and thoughtful follow-up can recover lost revenue and boost funded loans wi…

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The B2B Website Mistakes That Could Be Costing You Millions in Pipeline 41:15

27d ago41:15

41:15

Your website traffic is about to get more qualified but less frequent thanks to AI and zero-click searches. That makes every visitor more valuable, and every conversion opportunity you're missing more costly. In this episode, we dive into the biggest B2B website mistakes that are killing your lead generation. From unclear homepage messaging and wea…

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The Current State of SEO and AI SEO 40:02

1M ago40:02

40:02

In this episode, we explore how AI is fundamentally reshaping search behaviour and what this means for B2B marketers. We break down which parts of SEO still work, reveal new opportunities for getting cited in AI-powered searches, and explain why building brand awareness has become more critical than ever. Plus, we share practical strategies for cre…

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Why Your LinkedIn Ads Aren't Working (And How to Fix Them) 32:11

2M ago32:11

32:11

LinkedIn ads are notoriously expensive, yet many B2B marketers walk away convinced they simply don't work. In this solo episode, Dan unpacks the real reasons LinkedIn campaigns fail and provides actionable fixes you can implement immediately. From targeting audiences that will never buy from you to creating ads that say everything whilst meaning no…

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Private Equity's Marketing Playbook: What PE Really Wants to See 50:36

2M ago50:36

50:36

While many marketers focus on traffic and lead volume, private equity firms are looking at entirely different metrics. What they're really interested in is marketing that drives EBITDA growth, predictable revenue generation, and ultimately maximises exit value. In this episode, Josh, CEO of Blend Americas, breaks down the PE investment thesis, reve…

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How to Survive Your First Board Meeting as CMO 56:35

2M ago56:35

56:35

In this episode, Dan speaks with Josh Bouk, Blend's US CEO, about surviving your first board meeting as a CMO. Drawing from 17 years of boardroom experience, Josh reveals the critical mistakes that cause marketing leaders to lose credibility and shares practical strategies for success. Learn how to translate marketing metrics into business outcomes…

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Episode 98 - 2025 Instagram Myths BUSTED for Banks and Credit Unions on Social Media 13:09

2M ago13:09

13:09

In this episode, Meredith Olmstead and Sophie Bawany tackle common myths about using Instagram for banks and credit unions. From replying to comments to using hashtags wisely, they share what actually works to boost engagement without burning out your team. Key Takeaways: Replying Still Matters: Responding to comments and direct messages can increa…

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TRENDING EPISODE: Steal These Conversion Rate Optimisation Tactics [Get More Website Leads] 37:42

2M ago37:42

37:42

With AI overviews reducing search clicks by 34.5%, your website needs to work harder than ever. In this episode, Dan and Phil reveal why conversion rate optimisation is the most overlooked lever in B2B marketing, capable of delivering 100-400% increases in high-intent conversions. They expose the three critical mistakes killing your website's perfo…

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Special Update: We've Joined HubSpot's Podcast Network 6:06

2M ago6:06

6:06

Dan and Phil announce that the podcast has officially joined the HubSpot Podcast Network, explaining what this partnership means for listeners and the future of the show. A massive thank you to all our listeners who've made this milestone possible. Click here to subscribe to the new Demand Decoded YouTube channel. Click here to see how we can help …

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Episode 97 - Top 2025 Digital Ad Trends for Banks and Credit Unions 15:14

3M ago15:14

15:14

In this new episode of the FI GROW podcast, Meredith Olmstead and Ida Burr break down what’s changing in digital ads for credit unions and community banks; from seasonality shifts to personal loan trends and the real numbers you need to hit for optimized conversions. Tune in for practical strategies to spend smarter and stay competitive. Key Takeaw…

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Steal This Marketing Measurement Framework 46:39

3M ago46:39

46:39

Most marketing dashboards are filled with vanity metrics that position marketing as a cost centre rather than a revenue driver. In this episode, Dan and Phil break down their 3-layer dashboard framework that gets executive buy-in and demonstrates real business impact. We explore the critical difference between commercial metrics, leading indicators…

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Episode 96 - Tips for Growing the Marketing Budget at Your Bank or Credit Union 12:56

3M ago12:56

12:56

In this episode, Meredith Olmstead and Kristin Mock break down how credit unions and community banks can advocate for bigger, smarter marketing budgets. From connecting marketing efforts to core data to shifting the mindset from "expense" to "investment," they share actionable tips to align your budget with real growth goals. Key Takeaways: Data Ch…

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How Cognism Executed the Perfect Product Launch w/Liam Bartholomew 58:40

3M ago58:40

58:40

Go behind the scenes of Cognism's Sales Companion product launch with VP of Brand Marketing Liam Bartholomew. Discover how they refined their ICP through extensive research, developed the winning "plus one" messaging concept, and executed a comprehensive go-to-market strategy that actually delivered results. From creative development and message te…

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Quick Podcast Update (Our New Strategy) 8:13

3M ago8:13

8:13

We're making some big changes to our podcast strategy, and this quick update explains why we've split our content across dedicated channels. With AI overviews impacting traditional search traffic, YouTube offers a massive opportunity for B2B businesses to distribute valuable content and generate inquiries. Dan shares early results from our pivot to…

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Real AI Content Workflows in Action: How to Automate Your Content Strategy 1:01:33

3M ago1:01:33

1:01:33

AI content workflows are transforming how B2B marketers create and distribute content at scale. In this live episode, Dan is joined by AI workflow architect Samantha North who demonstrates real AI content workflows that are actually working. Samantha showcases her "Content Reactor" system, a live workflow that automatically transforms YouTube video…

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Episode 95 - How to Make Complex Financial Topics Scroll-Stopping on Social Media 12:38

3M ago12:38

12:38

In this episode, Meredith Olmstead and social strategist Sophie Bawany share how credit unions and banks can make financial content actually work on platforms like Instagram and TikTok. From simplifying the message to embracing real, behind-the-scenes moments—this episode is your cheat sheet for Gen Z engagement. Key Takeaways: Simplify to Amplify …

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Google AI Mode: The Search Revolution That Changes Everything for B2B Marketing 37:52

4M ago37:52

37:52

In this urgent episode, we break down Google's bombshell announcement of AI Mode, a complete transformation of how people search and discover information online. This isn't just another feature update; it's Google's declared "future of search" that will fundamentally impact how B2B businesses attract and convert customers. We provide a walkthrough …

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When AI Hurts Your Marketing: Drawing the Line 37:40

4M ago37:40

37:40

In this episode, we push back against the idea that AI should be used for everything in marketing. While AI tools are being sold as the solution to every business problem, we look at specific areas where using AI actually makes your marketing worse. We cover four key areas where AI often hurts rather than helps and discuss why relying too much on A…

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Episode 94 - Setting the Stage for More Success with Cross-Selling at Your Bank or Credit Union 16:04

4M ago16:04

16:04

Cross-selling at community banks and credit unions doesn't have to feel like sales—it should feel like service. In this episode of the Hit Record Podcast, FI GROW CEO Meredith Olmstead and Director of Sales Danielle Fancher unpack real-world strategies for creating authentic, high-impact cross-selling efforts. From live chat and automation to front…

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What Nobody Tells You: 5 Real Lessons from Building a B2B Podcast 26:46

4M ago26:46

26:46

In this milestone episode, we pull back the curtain on the hard-earned realities of building a B2B podcast. After 68 episodes of Demand Decoded, we share the unfiltered truths we wish we'd known from the beginning. Whether you're considering launching your first episode or working to scale your existing show, these insights will help you avoid comm…

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Solving the Brand Investment Puzzle: How to Measure and Justify Long-Term Investment 38:09

4M ago38:09

38:09

In this strategic episode, we tackle marketing's persistent challenge: justifying brand investment when leadership demands clear, immediate returns. We explore why brand building has become critical in today's buyer journeys while providing practical ways to measure its often-delayed but powerful effects. You'll learn five specific approaches to me…

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Episode 93 - Why Customer Rention is More Important than Acquision for your Bank or Credit Union 13:55

4M ago13:55

13:55

In this episode of the FI GROW podcast, CEO Meredith Olmstead and Sales Director Danielle Fancher dig into a powerful conversation around customer acquisition vs. retention—and why focusing on deeper relationships with your existing members may be your most overlooked growth opportunity. From defining true onboarding to real-world tactics that work…

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[STEAL THIS TACTIC] Grow Organic Traffic While Everyone Elses is Declining 35:19

5M ago35:19

35:19

In this episode, we tackle head-on the widespread challenge of declining organic search traffic. While many businesses are watching their Google visibility deteriorate, we look at approaches that are still producing traffic growth despite the changing search landscape. We share our recently developed content creation method that's proving resistant…

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5 Steps to Create LinkedIn Ads That (Actually) Resonate 38:34

5M ago38:34

38:34

In this actionable solo episode, Dan reveals his proven framework for developing LinkedIn ad campaigns that cut through the noise and drive measurable results. As marketing budgets increasingly shift from search to social platforms, the difference between wasted spend and significant ROI often comes down to ad resonance. Dan walks through five crit…

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The Post-SEO Playbook: Driving Traffic When AI Changes the Game 45:46

5M ago45:46

45:46

In this practical episode, we address a growing challenge for marketers: as AI search tools increasingly keep users within their ecosystems, traditional SEO is no longer delivering the website traffic many businesses have relied on for the past 15 years. We discuss a range of proven traffic-generating approaches that don't rely on search rankings. …

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Episode 92 - Effectively and Strategically Using Surveys to Drive Growth for Your Bank or Credit Union 18:52

5M ago18:52

18:52

Surveys aren't just for collecting opinions—they’re tools for growth. In this episode, Meredith Olmstead and Nida Ajaz explore how banks and credit unions can use surveys strategically to deepen member relationships, improve product offerings, and make smarter, data-informed decisions. From onboarding to attrition, they share real use cases that tu…

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The Marketing Funnel Is a LIE – Here's What You Should Be Doing Instead 31:09

5M ago31:09

31:09

Everything you’ve been told about the marketing funnel is a lie. It doesn’t exist, you can’t control it and forcing the funnel is not an effective way to try and market. In this episode, we break down exactly why the typical marketing funnel doesn’t work and tell you what to do instead for better results. Click here to subscribe to the new Demand D…

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Episode 91 - Fast and FREE Ways to Increase Engagement on Social Media 14:28

5M ago14:28

14:28

By FI GROW Solutions

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5 B2B Marketing Tactics That Need to Stop Today 41:48

5M ago41:48

41:48

In this no-nonsense episode, we expose the uncomfortable truth about common B2B marketing practices that are misaligned with today's buyer journey. We identify five specific tactics that data shows are consistently underperforming yet remain stubbornly prevalent across the industry. Essential listening for forward-thinking B2B marketers ready to el…

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[MUST LISTEN] Every B2B Marketer Needs to Take This Course 38:20

6M ago38:20

38:20

In this eye-opening episode, Phil shares his experience with Apple App Store advertising and reveals the PPC course that completely reframed his approach to paid media. Click here to subscribe to the new Demand Decoded YouTube channel. Click here to see how we can help you drive demand for your business.…

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Episode 90 - Creative Ways to Use Email Automation for Banks and Credit Unions 15:13

6M ago15:13

15:13

In our latest episode, Meredith Olmstead, CEO of FiGrow Solutions, joins forces with Inbound Marketing Manager Rebecca Gwaltney to explore creative and effective ways to harness the power of automated emails. Beyond the basics, they delve into advanced strategies for financial institutions to engage customers meaningfully, ensuring their services r…

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Proven Retargeting Tactics: How to Multiply Your Pipeline 32:08

6M ago32:08

32:08

In this episode of Demand Decoded, Dan explores retargeting in B2B marketing. While most marketers focus on attracting new leads with flashy campaigns, retargeting often delivers better results with less investment. Dan explains what retargeting is, why it works, and how to use it. The episode covers practical ways to retarget different audiences a…

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Beyond Blog Posts - How HubSpot Transformed into a B2B Media Powerhouse with Kyle Denhoff 1:00:08

6M ago1:00:08

1:00:08

Content marketing has changed dramatically in recent years. Simple blog posts and SEO strategies that once drove results are no longer enough. Today's B2B companies need to think more like B2B media engines to earn their audience's attention and trust. In this episode of Demand Decoded, we welcome Kyle Denhoff, HubSpot's Sr. Director of Marketing f…

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The ONLY Marketing Metrics That Matter 34:40

6M ago34:40

34:40

Marketers today are drowning in measurement options. From obsessive over-tracking to reporting irrelevant numbers to leadership, many teams struggle with data overload without gaining actionable insights. In this episode of Demand Decoded, we identify the truly essential marketing metrics that directly impact business outcomes. We reveal a practica…

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Episode 89 - Three Hidden HubSpot Gems for Your Bank or Credit Union 18:46

6M ago18:46

18:46

Join Meredith Olmstead and Kristin Mock from FI GROW Solutions as they dive deep into the lesser-known features of HubSpot that can transform how financial institutions engage with their clients. Discover innovative ways to leverage smart content, enhance user experiences, and optimize your digital strategy. Key Takeaways: Smart Content: Tailor you…

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Driving Revenue Through Personal Brands 1:10:06

7M ago1:10:06

1:10:06

In this episode of Demand Decoded, we sit down with George Boot of Nomupay to explore how businesses can build authentic connections through personal branding. The conversation covers George's initial motivation for implementing personal branding, the early challenges he faced, and how he successfully scaled the approach across different department…

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[MUST LISTEN] Is SEO Still Worth Investing In? 25:50

7M ago25:50

25:50

In this episode, Dan tackles a common question: does SEO still work? As search changes with AI and people watch more videos, he explains why SEO remains valuable - especially for businesses selling products and services. Dan shares practical advice about combining SEO with other marketing channels. Learn how to balance creating videos and writing c…

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Episode 88 - Making Sure Your Marketing is Fully Aligned with Larger Institution Goals 11:44

7M ago11:44

11:44

Meredith Olmstead and Kristin Mock from FI GROW Solutions discuss a recurring challenge faced by marketing departments in banks and credit unions: the lack of clear, measurable goals. In their conversation, they explore the importance of setting specific objectives for marketing teams to effectively align their strategies and resources, enhancing o…

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LinkedIn Ads: The Money-Burning Mistakes That Are Killing Your ROI 40:48

7M ago40:48

40:48

In this episode, Dan pulls back the curtain on the costliest LinkedIn advertising mistakes he's uncovered after analysing millions in ad spend across dozens of accounts. Whether you're just starting with LinkedIn ads or looking to optimise your existing campaigns, this episode is packed with actionable insights to help you dodge common pitfalls and…

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The Marketing Skills Crisis: Why Teams Are Falling Behind in 2025 32:47

7M ago32:47

32:47

There is a huge, and ever-growing skill gap that's making it harder for marketers to deliver real business impact. While businesses continue to increase their marketing investments, they're not seeing the same return. In this episode we dig into why throwing more resources at the problem isn't the solution. Instead, success in 2025's complex market…

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Episode 87 - Guest Sam Paxson Talks Member vs. Product Centric Approach to Growing Your Credit Union or Community Bank 17:59

7M ago17:59

17:59

In this engaging podcast, Meredith Olmstead, CEO of FI GROW Solutions, speaks with Sam Paxson, founder of the Power & Light Collaborative and a seasoned expert in the credit union industry. They explore transformative strategies for banks and credit unions to shift from product-centric to member-centric models, focusing on leveraging digital tools …

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AI in Demand Generation - Beyond the Hype 42:51

7M ago42:51

42:51

AI has dominated conversations for the past two years, with endless possibilities discussed but few concrete applications for demand generation. In this episode, we cut through the hype to explore practical AI use cases that every business can implement in their demand gen strategy right now. Click here to subscribe to the new Demand Decoded YouTub…

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Is Marketing Undervalued in Your Business? 34:41

8M ago34:41

34:41

Despite clear data showing marketing's vital role in business growth, many organisations continue to undervalue its impact. If you're tired of being the last voice heard at the table and facing constant budget cuts, this episode is for you. We'll explore why businesses undervalue marketing and share practical strategies to shift this perspective in…