Best Inbound Lead Generation Podcasts (2025)

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Episode 93 - Why Customer Rention is More Important than Acquision for your Bank or Credit Union 13:55

18h ago13:55

13:55

In this episode of the FI GROW podcast, CEO Meredith Olmstead and Sales Director Danielle Fancher dig into a powerful conversation around customer acquisition vs. retention—and why focusing on deeper relationships with your existing members may be your most overlooked growth opportunity. From defining true onboarding to real-world tactics that work…

1
Episode 92 - Effectively and Strategically Using Surveys to Drive Growth for Your Bank or Credit Union 18:52

24d ago18:52

18:52

Surveys aren't just for collecting opinions—they’re tools for growth. In this episode, Meredith Olmstead and Nida Ajaz explore how banks and credit unions can use surveys strategically to deepen member relationships, improve product offerings, and make smarter, data-informed decisions. From onboarding to attrition, they share real use cases that tu…

1
Episode 91 - Fast and FREE Ways to Increase Engagement on Social Media 14:28

1M ago14:28

14:28

By FI GROW Solutions

1
Episode 90 - Creative Ways to Use Email Automation for Banks and Credit Unions 15:13

1M ago15:13

15:13

In our latest episode, Meredith Olmstead, CEO of FiGrow Solutions, joins forces with Inbound Marketing Manager Rebecca Gwaltney to explore creative and effective ways to harness the power of automated emails. Beyond the basics, they delve into advanced strategies for financial institutions to engage customers meaningfully, ensuring their services r…

1
Episode 89 - Three Hidden HubSpot Gems for Your Bank or Credit Union 18:46

2M ago18:46

18:46

Join Meredith Olmstead and Kristin Mock from FI GROW Solutions as they dive deep into the lesser-known features of HubSpot that can transform how financial institutions engage with their clients. Discover innovative ways to leverage smart content, enhance user experiences, and optimize your digital strategy. Key Takeaways: Smart Content: Tailor you…

1
Episode 88 - Making Sure Your Marketing is Fully Aligned with Larger Institution Goals 11:44

2M ago11:44

11:44

Meredith Olmstead and Kristin Mock from FI GROW Solutions discuss a recurring challenge faced by marketing departments in banks and credit unions: the lack of clear, measurable goals. In their conversation, they explore the importance of setting specific objectives for marketing teams to effectively align their strategies and resources, enhancing o…

1
Episode 87 - Guest Sam Paxson Talks Member vs. Product Centric Approach to Growing Your Credit Union or Community Bank 17:59

3M ago17:59

17:59

In this engaging podcast, Meredith Olmstead, CEO of FI GROW Solutions, speaks with Sam Paxson, founder of the Power & Light Collaborative and a seasoned expert in the credit union industry. They explore transformative strategies for banks and credit unions to shift from product-centric to member-centric models, focusing on leveraging digital tools …

1
Episode 86 - SMART Ways to Personalized Your Bank or Credit Union Website Homepage 11:42

3M ago11:42

11:42

In this episode of our podcast, Meredith Olmstead, CEO of FI GROW Solutions, and Kristin Mock, Senior Inbound Strategist, delve into the world of digital branches for banks and credit unions. They discuss the power of customizing digital experiences right from the homepage based on user behavior and characteristics, a strategy that not only enhance…

1
Episode 85 - It is 2025: How are Banks and Credit Unions STILL Underspending on their Websites 17:58

4M ago17:58

17:58

Join Meredith Olmstead, CEO of FI GROW Solutions, and Danielle Fancher, Sales Director, as they delve into the critical topic of budget allocation for credit union and bank websites. In this episode, they address the persistent issue of underfunding digital assets and advocate for recognizing websites as essential operational tools, not just market…

1
Episode 84 - Unconventional Ways for a Bank or Credit Union to See Success on Social Media 11:54

4M ago11:54

11:54

In this enlightening podcast episode, Meredith Olmstead, CEO of FI GROW Solutions, teams up with Kristin Mock, the firm's inbound marketing manager, to delve into the integration of AI in website development for financial institutions. They unpack the challenges and pitfalls of relying on AI and automated tools for creating or migrating websites fo…

1
Episode 83 - Can a Fast Website Solution be a Good Option for Banks and Credit Unions 16:27

5M ago16:27

16:27

In this enlightening podcast episode, Meredith Olmstead, CEO of FI GROW Solutions, teams up with Kristin Mock, the firm's inbound marketing manager, to delve into the integration of AI in website development for financial institutions. They unpack the challenges and pitfalls of relying on AI and automated tools for creating or migrating websites fo…

1
Episode 82 - Guest Ronaldo Hardy Shares How His CU Worked to Eradicate Poverty in their Local Community 15:35

5M ago15:35

15:35

In this podcast episode, Meredith Olmsted, CEO and founder of FI GROW Solutions, sits down with Ronaldo Hardy, President and CEO of NACUSO, to discuss a groundbreaking initiative he led at Southwest Louisiana Credit Union. Ronaldo shares his journey of certifying all credit union employees as financial counselors, delving into the transformative im…

1
Episode 81 - The Most Successful Automated Emails Used by Banks and Credit Unions 15:27

6M ago15:27

15:27

In this episode of FI GROW Solutions' podcast, Meredith Olmsted and Rebecca Gwaltney delve into the world of email marketing for banks and credit unions. They discuss the benefits and strategies behind behavior-based or automated email marketing, focusing on how financial institutions can leverage automated workflows to enhance customer engagement …

1
Episode 80 - Proving Marketing's Worth at Your Bank or Credit Union 13:52

6M ago13:52

13:52

In this insightful podcast episode, Meredith Olmstead, CEO of FI GROW Solutions, and Nida Ajaz, discuss the critical importance of demonstrating the value of marketing within credit unions. They explore common challenges faced by marketers, such as incomplete data, lack of industry knowledge, underfunded budgets, and limited strategic influence. Th…

1
39 - The Human Edge: Leveraging Soft Skills in an AI-Driven Marketing World (with Jonas Terning, Chief Brand Officer at Oneflow) 38:45

7M ago38:45

38:45

Jonas Terning is the founder of a B2B marketing agency called Scaale.io. Jonas has an unusual backround as he first worked in the media industry and then joined Planhat to help build their brand. In this episode we talk about: - how big vs. small companies approach their marketing and brand - how AI changes B2B marketing and where - what should b2b…

1
Episode 79 - Building Successful Digital Sales and Service Teams at Your Bank or Credit Union 14:21

7M ago14:21

14:21

In this episode, Meredith Olmstead, CEO of FI GROW Solutions, and Danielle Fancher, Director of Sales, discuss the challenges and strategies of building an effective digital sales and lending team for banks and credit unions. They share insights on managing digital applications, creating strong team structures, and aligning marketing and lending te…

1
Episode 78 - Reaching Younger and Underserved Audiences for Your Bank or Credit Union 10:04

7M ago10:04

10:04

In this episode, Meredith Olmstead, CEO of FI GROW Solutions, and Sophie Bawany, the company's in-house social media guru, explore how social media is transforming financial inclusion for younger and underserved audiences. They discuss how banks and credit unions can leverage platforms like Instagram and TikTok to provide financial education, impro…

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38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow) 47:41

8M ago47:41

47:41

Ling Koay started as the first marketer at Oneflow and has been with the company for 7 years, during which Oneflow went public while Ling built the marketing function. Ling has a strong passion for brand and that's what this episode is all about! On this episode we talk about: - When should B2B companies invest in brand? - Is there a scenario where…

1
Episode 77 - Internal Buy-In is Key to Social Media Success for Your Bank or Credit Union 9:34

8M ago9:34

9:34

In this podcast, Meredith Olmstead, CEO of FI GROW Solutions, and social media expert Sophie Bawany discuss why social media remains vital for banks and credit unions in 2024. They explore how social media humanizes financial institutions, helps them engage with customers where they are, and fosters a unified brand experience. Additionally, they de…

1
Episode 76 - Improving the User Journey on Your Bank or Credit Union Website 13:11

8M ago13:11

13:11

In this podcast, Meredith Olmsted and Kristin Mock offer a detailed exploration of user experience strategies for financial institution websites in their discussion. They emphasize setting clear goals for user interactions, simplifying navigation to reduce user effort, and the importance of continuous website evaluation to adapt to technological an…

1
Episode 75 - Making Lead Capture Successful for Your Bank or Credit Union 13:07

9M ago13:07

13:07

In this podcast, Meredith Olmstead, CEO and Founder of FI GROW Solutions, and Danielle Fancher, the Director of Sales, discuss effective strategies for capturing leads on websites of banks and credit unions. They emphasize the complexity of online financial product applications and the high rate of abandoned applications. The conversation highlight…

1
Episode 193: Episode 193. Marketing Ideas That Connect. AI Marketing Tools With Quinton. How do they help. 23:28

9M ago23:28

23:28

SHOW NOTES High-Performance Inbound Strategies Welcome to the Marketing Ideas That Connect show: In this this show we discuss the art of inbound marketing and how to keep improving your B2B sales conversions, plus various digital and AI tools that improve our productivity. Our mission is clear: To Improve your search results and attract leads that …

1
Episode 74 - Using a 3rd Party to Build a Better Website for Your Bank or Credit Union 9:45

9M ago9:45

9:45

In this podcast episode, Meredith Olmstead, the CEO and founder of FI GROW Solutions, discusses the unique challenges and solutions in managing website projects for financial institutions. Joined by inbound marketing strategist Kristin Mock, they explore the critical role of their team in project management and content creation, detailing how their…

1
Episode 73 - What Yields More Engagement - Surveys or Contests 9:56

10M ago9:56

9:56

In this podcast episode from FI GROW Solutions, CEO Meredith Olmstead and Senior Vice President of Marketing Nida Ajaz discuss the comparative effectiveness of contests versus surveys for engaging clients. They share results from a recent test involving the same audience and prize but with different formats: a simple contest and a more detailed sur…

1
E363 - The 7 Universal Principles of Persuasion & Thinking Fast & Slow (David Aaronson, Digital Inbound) 24:36

10M ago24:36

24:36

Persuasion can have a huge impact on your sales. But how do you use persuasion without being sleazy or manipulative? Well, David Aaronson of Digital Inbound has the answer. As the owner of Digital Inbound, David is a Cialdini Institute Certified Coach, trainer, and practitioner, specializing in the field of marketing. Our focus is leveraging the Un…

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E362 - Marketing for eCommerce Businesses (Tifany Mazza, Tykio) 20:41

10M ago20:41

20:41

If you have an eCommerce business, are you marketing effectively? eCommerce marketing is a different animal than B2B marketing. So how do you know if you're doing it right? That's where Tifany Mazza, Founder of Tykio comes in. With more than a decade of experience, Tifany has successfully crafted multiple cross-channel media strategies that have re…

1
Episode 72 - Would Your Bank or Credit Union Benefit from a Brand Ambassador 15:44

10M ago15:44

15:44

In this podcast episode, Meredith Olmsted, CEO and founder of FI GROW Solutions, has a great conversation with August Mize, the brand ambassador for Carolina Trust Federal Credit Union. August discusses her journey from a communications graduate aiming for a career in journalism to becoming a brand ambassador, emphasizing the strategic shift toward…

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E361 - Maximizing Profits- Mastering Your Agency's P&L Structure and Key Performance Benchmarks (Garrett Mehrguth, Directive Consulting) 24:57

10M ago24:57

24:57

Are you a "profit first" agency? Well, maybe you shouldn't be... What if there was a better way to maximize your profits while putting other metrics first? On this episode, we have Garrett Mehrguth, Founder and Chief Executive Officer of Directive Consulting, a leading performance marketing agency. Garrett has a different take on structuring your P…

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E360 - How to Generate Leads With Your Podcast (Ryan Sullivan, Podcast Principles) 23:32

10M ago23:32

23:32

Have you been thinking about starting a podcast? Do you have a podcast and wonder how you can generate leads from it? Well wonder no more! On this episode of the IBO podcast, we have Ryan R. Sullivan, Founder of Podcast Principles. Most companies "produce" your podcast. Podcast Principles takes the opposite approach. They help founders and CEOs lau…

1
Episode 71 - What Will Work to Drive More Sales Success at Your Bank or Credit Union 14:07

11M ago14:07

14:07

In this episode, Meredith Olmstead, CEO of Fi Grow Solutions, and Danielle Fancher, Director of Sales, delve into innovative strategies for enhancing sales success in banks and credit unions. They discuss the importance of prioritizing service-oriented skills over traditional sales abilities, the benefits of proactive customer engagement through CR…

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E359 - Living and LOVING Your Agency's Mission and Core Values (Emily Green, Grace Communications) 25:25

11M ago25:25

25:25

When was the last time you thought about your business' core values? Do you even have core values for your business? If not, you could be hurting your business! On this episode, we have Emily Green, CEO and Founder of Grace Communications. Emily is here to tell you how to fully live and love your agency's mission and core values every day! Emily ha…

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E358 - The Potential Impact of SMS Marketing for Agencies and Businesses (Shannon Panaro, SP Marketing) 21:04

11M ago21:04

21:04

Are you offering SMS Texting as a service yet? If not you may be missing out! There is huge potential in SMS for your clients and your agency. And Shannon Panaro, Owner of SP Marketing is on the IBO podcast to explain how. Shannon specilizes in SMS/Text marketing and loyalty offer alerts to help businesses and organizations of all kinds to generate…

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Episode 70 - Guest CMO Discusses How Real Content Improved Social Media Ad Results by 50%!! 14:47

11M ago14:47

14:47

In this episode of FI GROW Solutions' inaugural client feature, Meredith Olmstead, CEO and Founder of FI GROW Solutions, discusses with Christin Vaughn, CMO at Allegiance Credit Union, the transformative digital marketing strategies they've implemented. The focus is on leveraging real, engaging content created by Allegiance Credit Union's staff to …

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E357 - Marketing Jargon & How Agencies Talk to Their Clients and Prospective Clients (Mark Whittaker, Whitmark Digital) 23:59

11M ago23:59

23:59

Are you being clear to your audience? Or are you using marketing jargon that only those in the industry can understand? On this episode, we have Mark Whittaker, Owner of Whitmark Digital who is chatting about marketing jargon and how important it is for agencies to talk to clients and potential clients in language they can understand. Mark spent 30…

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E356 - Indoor Digital Billboards (Digital Wave Marketing Solutions, Austin Wolfe) 23:49

11M ago23:49

23:49

What if you could offer your clients a new and profitable way of advertising? Enter indoor digital billboards. Never heard of them? Well you're in luck because on this episode we have Austin Wolfe, Owner of Digital Wave Marketing Solutions, who is giving all the ins and outs of indoor digital billboards. Austin started his marketing firm while in C…

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Episode 69 - How to Set Digital Ad Budgets for Your Bank or Credit Union 10:31

12M ago10:31

10:31

In this information-packed episode, Meredith Olmstead, CEO of FI GROW Solutions, and Ida Burr, Director of Digital Ads Management, dive into the nuances of budgeting for digital ads in the banking and credit union sectors. They discuss the strategic allocation of funds across various types of digital advertising, including social media, pay-per-cli…

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E355 - The Six Equations of the “Science of Marketing" (Avi Kumar, Kuware, Inc) 27:26

12M ago27:26

27:26

Are you tracking your marketing ROI properly? Are you making marketing decisions based on feelings more than data? If you don't know, our guest is here to break it all down so you know for sure. On this episode, we have Avi Kumar, founder and CEO of KUWARE Inc., a marketing and advertising agency headquartered in Austin, TX, USA, and a subsidiary i…

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E354 - Reviewing Your Agency's Brand & Value Proposition in Today's World (Jennifer Sutton, Bright Marketing) 27:27

12M ago27:27

27:27

Does your company need brand therapy? Are you putting in enough brain sweat? If you haven't reviewed your brand or your value proposition in a few years, then you might just need both! On this episode, we have Jennifer Sutton, CEO or BRIGHT Marketing who talks about reviewing your agency's brand and value proposition in this new post-covid landscap…

1
Episode 68 - How Lending & Retail Teams Can Work with Marketing to Reach Everyone's Goals! 13:29

12M ago13:29

13:29

In this episode, Meredith Olmstead, CEO of FI GROW Solutions, and Nida Ajaz, Senior Vice President of Marketing, discuss strategies for integrating marketing and sales within financial institutions. They highlight the importance of Google reviews for enhancing business reputation and SEO, and share effective methods for deepening customer relations…

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E353 - How to Use AI and Your Customers' Personalized Content to Accelerate Agency Growth (Jeff Coyle, MarketMuse) 33:55

12M ago33:55

33:55

We all know about AI. We know that it can really accelerate agency growth. And it can, but not in the way that you're thinking. Jeff Coyle is here to tell you why you need to start thinking differently abut AI and how we use it. Jeff is the Co-founder and Chief Strategy Officer for MarketMuse. Jeff is a data-driven search engine marketing executive…

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E352 - Selling Your Services as an Agency Owner (Tony Dowling, Real Inbound) 25:01

1y ago25:01

25:01

As an agency owner, you have probably done your share of selling. After all, who knows your agency as well as you? But are you the best person to be doing it? On this episode, we have Tony Dowling, Director at Real Inbound to talk about selling your services as an agency owner. Tony is a 30-year media guy who now runs a scaling, bootstrapped HubSpo…

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Episode 67 - How to Avoid BIG Mistakes with Email Data and Bank or Credit Union Marketing 10:13

1y ago10:13

10:13

In this episode, Meredith Olmstead, CEO of FI GROW Solutions, and Kristin Mock, an inbound marketing strategist at the company, explore real-world challenges and solutions in data management for digital marketing. They discuss a specific incident involving data upload errors at a financial institution and provide practical advice for avoiding simil…

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E351 - How to Avoid and Fix a Google Ads Suspension (John Horn, StubGroup) 23:58

1y ago23:58

23:58

SUSPENDED! Your Google Ads account has been suspended. Now what?? On this episode, we have John Horn, CEO of StubGroup who is going to explain how to avoid and fix Google Ads suspensions! StubGroup has generated over half a billion dollars in revenue for their clients across many different verticals including ecommerce, lead generation, B2B, B2C, l…

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E350 - Marketing Agility is the #1 Factor in Success (Brooke MacLean, Marketwake) 25:55

1y ago25:55

25:55

Habits and routines are great, right? That is, until they stop serving you. Many times you don't even notice that your habits are no longer serving you. You're only hurting yourself by not evaluating this regularly! On this podcast, we have Brooke MacLean, CEO of Marketwake, an award-winning Growth Marketing agency offering best-in-class services t…

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E349 - How to Use Story in Marketing/Messaging (Graham Burke, Bullseye Messaging) 23:18

1y ago23:18

23:18

Is your messaging truly connecting with your audience? If you're not using storytelling, it might not be. But there is hope! On this episode of the IBO podcast, we have Graham Burke, Owner at Bullseye Messaging. Graham was born to be a copywriter but didn't take an ordinary path to get there. While others worked soul-crushing marketing agency jobs …

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E348 - Shortform Video Strategies For Your Agency (Austin Falter, Falter Media) 25:19

1y ago25:19

25:19

Shortform video... Everybody's doing it. Should you? Maybe! On this episode, we have Austin Falter, Owner and Founder of Falter Media. Austin is a dad, an agency owner, a tedx speaker & a proud dungeon master 😅... that's a story for another day. He helps brands with video marketing video through shortform video on TikTok, Instagram, YouTube & more.…

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Episode 66 - Here's a Few Spring 2024 Google Search Tips for Banks & Credit Unions 12:05

1y ago12:05

12:05

In this conversation, Meredith Olmstead, CEO of FI GROW Solutions, and Rebecca Gwaltney, FI Grow's inbound marketing manager, delve into the critical role of Search Engine Optimization (SEO) for banks and credit unions. They explore the latest trends in consumer search behavior and discuss strategic SEO practices aimed at boosting the online presen…

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E347 - How To Find the Best Pricing Model For Your Agency (Marcel Petitpas, Parakeeto) 33:21

1y ago33:21

33:21

Do you know if you're actually making a profit? Do you know if your pricing model is the best one for your agency and your services? There's no need to wonder anymore. On this episode, we have Marcel Petitpas who will be dropping some insane tips for figuring out how to create the best pricing model for your agency. Marcel is the CEO & Co-Founder o…

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E346 - How To Do SEO The Right Way (Ryan Whitfield, SparkLaunch Media) 24:42

1y ago24:42

24:42

You know that SEO is important. But are you doing it right? I mean really the right way to get the best results? On this episode of the IBO podcast, we have Ryan Whitfield, CEO of SparkLaunch Media who has been doing SEO for many years and knows the right and wrong ways to do SEO. Ryan has been in sales and marketing for nearly 15 years now. For th…

1
Episode 192: Episode 192. Marketing Ideas That Connect. The Mighty Email 15:37

1y ago15:37

15:37

SHOW NOTES High-Performance Inbound Strategies Welcome to the Marketing Ideas That Connect show: In this this show we discuss the art of inbound marketing and how to keep improving your B2B sales conversions. Our mission is clear: To Improve your search results and attract leads that convert. Music: Defiant by Ron Gelinas Chillout Lounge | https://…

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Inbound Lead Generation Podcasts

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