Ep. 106 Think you’re ready to scale? So did Target. 🎯🇺🇸➡️🇨🇦 In this episode, Merchon unpacks the retail giant’s disastrous expansion into Canada and massive boycott in United States, drawing a clear roadmap for business owners who want to grow without losing their values—or their customer base.

From DEI backlash to software fumbles and misreading a new market, this real-world case study shows you exactly what not to do when taking your business to the next level.

🎧 Tune in to learn:

• Why a good reputation doesn’t guarantee success in a new market

• What Wegmans does right that Target missed completely

• How to preserve customer experience while growing your brand

• When fast growth can actually backfire

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  Chapters 00:00 – Intro: Why This Story Matters 01:37 – Merchon's Dilemma: Ethics vs Analysis 03:57 – Target in Canada: The Backstory 06:14 – What Went Wrong: Systems, Pricing, and Misalignment 10:29 – Wegmans vs. Target: The Power of Experience 13:02 – Lessons from Simon Sinek’s “Why” 16:31 – Key Takeaways for Small Business Owners 17:45 – How to Enter a New Market the Right Way 18:58 – Final Thoughts & Next Week’s Teaser

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