Ep. 108 🚗🍽️ What do tires and fine dining have in common? Tap in to hear the brilliant — and unexpected — strategy behind the Michelin Guide. Originally designed to boost tire sales, this clever move turned Michelin into a global authority on fine dining.

So how did a tire company end up shaping the restaurant industry? And what can you learn from it?

💡 Tune in for powerful lessons on:

• Expanding your brand without reinventing the wheel

• Creating demand by enhancing the customer experience

• Building trust in one niche before scaling into others

• Balancing success with values to design a business that supports your life, not the other way around

👨‍🍳 Plus, hear what it really takes to earn — and maintain — a Michelin star, with insights from culinary legends like Gordon Ramsay.

This is more than a history lesson. It’s a strategic masterclass in brand evolution, customer obsession, and the power of creating your own lane.

🎧 “Sometimes your next big move isn't a new product — it's elevating what you already do.”

Listen now and rethink what growth can look like for your business.

Chapters:

0:00 Introducing Power Moves Series

1:41 Welcome to High Vibe Table Talks

4:14 Michelin's Dual Legacy in Tires and Culinary Excellence

7:08 Building Trust and Expanding Customer Experience Like Michelin

11:10 Balancing Personal and Professional Ambitions in Culinary Arts

15:58 Power Moves and Business Resilience During Challenging Times

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