So, last week, I showed you how to network more effectively in those business networking events. And, when we got to the Business-to-Business networking, I mentioned that you want to focus your business networking on the problems you solve for a specific market. The more narrowly defined the market, the better.

On this episode, I'm going to show you how small businesses in 2025 and 2026 can find new customers. By the way, if you are a local company who sells products or services to a local area, go back and listen to last week's episode. The techniques I cover on the "how to network" topic will help.

However, this week, we're focusing more on the business-to-business customers.
And we'll really focus in on what to do when only a niche group of people in a client company can buy from you.

For instance, my consultants specialize in leadership development in companies. So, only C-Level executives or high-level HR or Learning and Development managers can really buy what we sell. If a company has 10,000 employees, less than 100 of them would be a valid potential buyer.

So, the better you are at narrowing down who -- exactly -- is the potential buyer of your product or service, the easier it is to not only find them, but get them to come to you when they are ready to buy!

Show Notes: Small Business Lead Generation Techniques That Actually Work

(https://www.leadersinstitute.com/small-business-lead-generation-why-spamming-and-cold-calling-does-not-work/)