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E17: Andrus Purde (Founder @Outfunnel, Ex-CMO @Pipedrive) on Why Cold Email Is Dying & How to Pick the Right Marketing Channel

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Manage episode 240469971 series 1433243
Content provided by Dimitar Stanimiroff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dimitar Stanimiroff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the Heresy podcast, Dimitar is joined by Andrus Purde — founder of Outfunnel and former CMO at Pipedrive.

With over 20 years of experience across companies like Skype and Pipedrive, Andrus has seen it all when it comes to digital marketing and growth. But lately? He’s had enough of cold email.

Tune in to hear:

  • Why Andrus believes we're slowly killing email as a channel

  • His personal framework for picking the right marketing channel for your business

  • Lessons from scaling Pipedrive’s user acquisition from the ground up

  • What most early-stage founders and marketers get wrong about demand generation

🔥 A must-listen for anyone building go-to-market from scratch or rethinking how they reach prospects.

  continue reading

21 episodes

Artwork
iconShare
 
Manage episode 240469971 series 1433243
Content provided by Dimitar Stanimiroff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dimitar Stanimiroff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the Heresy podcast, Dimitar is joined by Andrus Purde — founder of Outfunnel and former CMO at Pipedrive.

With over 20 years of experience across companies like Skype and Pipedrive, Andrus has seen it all when it comes to digital marketing and growth. But lately? He’s had enough of cold email.

Tune in to hear:

  • Why Andrus believes we're slowly killing email as a channel

  • His personal framework for picking the right marketing channel for your business

  • Lessons from scaling Pipedrive’s user acquisition from the ground up

  • What most early-stage founders and marketers get wrong about demand generation

🔥 A must-listen for anyone building go-to-market from scratch or rethinking how they reach prospects.

  continue reading

21 episodes

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