322: Why Your Message Isn’t Landing with Ideal Clients (and How to Start Speaking Your Dream Client’s Language)

HerBusiness

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7d ago 27:33

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Do you ever feel like you’re putting so much effort into your marketing, but your messaging just isn’t connecting with your ideal clients?

You’re continuing to show up. Posting daily. Creating great offers. Doing all of the “right” things.

But instead of attracting your ideal clients (the ones who value your work and ready to invest)... you’re hearing crickets.

In this episode of the HerBusiness Podcast, we’re breaking down exactly why your message isn’t landing and how to start speaking in your dream client’s language so you can consistently attract aligned clients without shouting louder or burning out.

Here’s What You’ll Learn in this Episode:

Why trying to appeal to everyone dilutes your message and leaves you resonating with no one.
How niching down helps you attract clients who are ready to work with you (and pay you what you’re worth).
The fears that hold business owners back from narrowing their focus… and how to overcome them.
How to reflect on your ideal client’s own words back to them so your message lands instantly (and have them say, “That’s exactly what I was thinking!”
The power of painting the before and after in your marketing so clients see themselves immediately in your offers.
Why focusing on vanity metrics (followers, likes, list size) keeps you stuck, and what to focus on instead.
Two case studies of members inside the HerBusiness Network who completely transformed their businesses after getting crystal clear on their ideal client and refining their messaging.

If you have ever asked yourself…

“Why don’t my dream client see the value of what I offer?”“Do I just need more followers or more reach before getting my ideal clients?”“What if I niche down but pick the WRONG audience??”

…Then this episode will help you finally get clarity and start creating messaging that connects.

Mentioned in This Episode:

The HerBusiness Network

The Ultimate High-Converting Offer Blueprint (free download)

NEW & UPDATED! How to Craft an Offer that Sells

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