In this episode, the team talk about our bread and butter: podcasting. But this isn’t a step-by-step how-to. It’s a conversation about why podcasting can be such a useful, human, and surprisingly low-effort way to build trust with your ideal clients… before you ever sell them anything.

Pete, Rob, and Matt discuss how Help Before You Sell came to be, why podcasting isn’t (always) about lead generation, and how it fits into a bigger picture of authentic, slow marketing. Along the way, they tackle the common misconceptions people bring to the table—like thinking you need perfect gear, weekly episodes, or a huge audience to make podcasting worth it.

If you’ve been wondering whether a podcast is right for your business—or if you’re overthinking it—this one’s for you. Spoiler: You don’t need a studio. You just need a voice and something useful to say.

Jason Leister's website: https://jasonleister.co/

Rob's Claude AI prompt for editing our transcripts (feel free to adapt for your own use):

"Please act as an expert transcript editor, editing for grammar, repetition, conciseness, and readability. Write in UK-English using short direct sentences. Avoid starting a sentence with the word 'and'. Do not summarise and stick to the original text. Please mark Peter's comments in bold, Matt's comment's in italics, and leave Rob's comments in normal font. Please leave lines with speaker names but remove the timestamps. Please leave or add a colon after each speaker name. Please do not use the word 'ensure'. Please remove any instances of 'kind of' or 'sort of'."

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Thanks for listening to Help Before You Sell!

If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson!

Connect with Pete, Matt and Rob on LinkedIn:

Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/

Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/

Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/