If you’ve ever wondered how podcasting fits into a slower, more human approach to marketing, this episode is packed with insight. Pete, Rob, and Matt are joined by Gord Vickman—former radio host and producer, now the man behind Strategic Coach’s entire podcast network.

Gord shares how he uses storytelling, structure, and a whole lot of personality to help entrepreneurs create content that builds trust over time. He also talks about the mindset shift from “episodes” to “assets”—and why you don’t need to commit to a weekly show forever to make podcasting work for your business.

You’ll hear real stories (including how Gord helped spark this very podcast), some tough truths about boring business content, and practical ways to make your audio more useful, more engaging, and more strategic.

If you enjoyed hearing Gord in this episode, check out his other work!

Strategic Coach: https://www.strategiccoach.com/resources/podcasts

LinkedIn: https://www.linkedin.com/in/gordvickman/

Podcast Payoffs (his show with Dan Sullivan): https://www.strategiccoach.com/resources/podcasts/podcast-payoffs

Thanks for listening to Help Before You Sell!

If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson!

Connect with Pete, Matt and Rob on LinkedIn:

Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/

Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/

Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/