The Fractional CMO Who Reveals the Hidden Truths Behind Marketing ROI (and Why Most Businesses Waste Money) - Joshua Ramsey

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7d ago 34:52

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What if everything you know about marketing is wrong?

In this episode, Junaid Ahmed sits down with Joshua Ramsey, the Fractional CMO who’s helped countless businesses slash costs and skyrocket results. Joshua pulls back the curtain on the real reasons most marketing budgets fail—and shares the science, stories, and strategies that separate the winners from the wasted.

Discover the emotional journey behind every marketing decision, the power of perception, and why data—not gut feeling—should drive your next campaign. Whether you’re a founder, marketer, or just curious about what really works in 2025, this episode will change how you see your brand, your budget, and your business.

What You'll Learn:

The “Law of Thirds”: Why understanding your true cost per acquisition is the first step to smarter marketing.
Perception is everything: How your brand’s reputation is built (or broken) by what people see—not what you say.
The funnel decoded: Why every business must master inbound before chasing trends like AI.
Real-world hacks: From mall surveys to Google AdWords, Joshua shares actionable tactics for any budget.
Fact vs. feeling: The surprising reason most business owners miss out on their best marketing opportunities.

Timestamps:

00:00 – The Hidden Costs of Marketing: Joshua’s eye-opening story of a roofer who stopped all marketing (and what happened next)
04:20 – Hollywood’s Secret: What movie trailers can teach you about ramping up your brand
06:54 – Leverage Marketing: How to double down on what works (and cut what doesn’t)
10:27 – Fact vs. Feeling: The data-driven mindset that changes everything
17:17 – 2025’s Top Marketing Trends: Why AI is overhyped and what really matters
20:27 – Where to Invest First: Joshua’s no-nonsense advice for new businesses
23:48 – Three Quick Wins: Citations, real feedback, and the $250 AdWords hack

Guest Links:

Website: jrcmo.com
LinkedIn: Joshua Ramsey on LinkedIn (search “Josh Ramsey marketing”)
Instagram: @josh_ramsey_cmo (suggested handle, verify for accuracy)
Book: “The Agile Marketing Plan” (placeholder—replace with actual title if available)

660 episodes

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