The CMO Who Reveals Why Your Marketing Agency Is Failing You (And How to Fix It) - Joshua Ramsey

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Are you burning money on marketing agencies and still not seeing results?In this episode, Junaid Ahmed sits down with Joshua Ramsey, a fractional CMO with 20+ years of experience and 80,000+ campaigns under his belt, to expose the hidden truths behind agency relationships—and how business owners can finally take control.

Joshua shares raw stories of frustration, costly mistakes, and the emotional rollercoaster of trusting the wrong partners. Discover the mindset shifts, strategies, and KPIs that separate thriving businesses from those stuck in a cycle of disappointment. If you’re ready to stop wasting money and start scaling smarter, this episode is your wake-up call.

What You'll Learn:

Why most business owners set themselves up for disappointment with agencies—and how to break the cycle.
The single most important question to ask before hiring any marketing partner.
How to set KPIs that actually drive results (and what to do when they’re not met).
The power of agility: why sticking to a failing plan is the costliest mistake of all.
Programmatic advertising explained: the future-proof channel you can’t afford to ignore.

Timestamps:

00:00 – The Hidden Frustration: Why Most Agency Relationships Fail02:26 – The Unique Selling Proposition: What Really Makes You Stand Out?05:33 – Setting KPIs That Matter: The Secret to Agency Accountability10:26 – Should You Hire a CMO? The CEO’s Dilemma13:56 – When to Cut Your Losses: The “Good Money After Bad” Trap16:54 – Agility or Die: The Real Secret to Surviving in Marketing20:26 – The One Channel Joshua Would Bet His Career On

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