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The New Arms Race, Spam Filters, and Higher Standards for Cold Emails

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Manage episode 495677519 series 3668739
Content provided by Joe Petruzzi and Kellen Casebeer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Petruzzi and Kellen Casebeer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Takeaways

  • SmartLead has evolved significantly in three years, focusing on cold email strategies.
  • The importance of copywriting has increased in cold email outreach.
  • Agencies have been key clients for SmartLead, but internal sales teams are now adopting it.
  • Cold email strategies are shifting towards more personalized and variable content.
  • Operational efficiency in email outreach can significantly reduce costs per lead.
  • AI tools are changing the landscape of email categorization and outreach.
  • The future of sales will focus more on insights and less on technicalities.
  • SmartLead is developing features to automate and streamline email workflows.
  • The integration of AI in sales processes is becoming more accepted.
  • Sales teams need to adapt their strategies to remain effective in a changing environment.

Chapters
00:00 Introduction to Smarly and Cold Email Evolution
02:21 The Journey of SmartLead: From Product to Business
05:20 Shifts in Outreach Strategy and Performance
12:27 The Importance of Copy in Cold Emailing
17:11 The Future of Cold Calling and Email Strategies
18:38 The Evolving Landscape of Cold Calling and Lead Generation
20:47 AI Tools and Email Deliverability Challenges
23:49 Skepticism Towards AI in Sales Workflows
25:28 The Inefficiencies of Traditional Cold Email Workflows
28:52 Future Innovations in SmartLead and Sales Technology

Want to know where you stand? Book a Free GTM Audit with Kellen and I and let's see where the fire is burning in your outbound motion
https://tally.so/r/n0AgqB

  continue reading

7 episodes

Artwork
iconShare
 
Manage episode 495677519 series 3668739
Content provided by Joe Petruzzi and Kellen Casebeer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Petruzzi and Kellen Casebeer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Takeaways

  • SmartLead has evolved significantly in three years, focusing on cold email strategies.
  • The importance of copywriting has increased in cold email outreach.
  • Agencies have been key clients for SmartLead, but internal sales teams are now adopting it.
  • Cold email strategies are shifting towards more personalized and variable content.
  • Operational efficiency in email outreach can significantly reduce costs per lead.
  • AI tools are changing the landscape of email categorization and outreach.
  • The future of sales will focus more on insights and less on technicalities.
  • SmartLead is developing features to automate and streamline email workflows.
  • The integration of AI in sales processes is becoming more accepted.
  • Sales teams need to adapt their strategies to remain effective in a changing environment.

Chapters
00:00 Introduction to Smarly and Cold Email Evolution
02:21 The Journey of SmartLead: From Product to Business
05:20 Shifts in Outreach Strategy and Performance
12:27 The Importance of Copy in Cold Emailing
17:11 The Future of Cold Calling and Email Strategies
18:38 The Evolving Landscape of Cold Calling and Lead Generation
20:47 AI Tools and Email Deliverability Challenges
23:49 Skepticism Towards AI in Sales Workflows
25:28 The Inefficiencies of Traditional Cold Email Workflows
28:52 Future Innovations in SmartLead and Sales Technology

Want to know where you stand? Book a Free GTM Audit with Kellen and I and let's see where the fire is burning in your outbound motion
https://tally.so/r/n0AgqB

  continue reading

7 episodes

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