In this episode of Growth Notes, Frazier breaks down the hidden force that separates winners from quitters—your internal narrative.

He reveals why two people facing identical brutal market conditions can have completely opposite outcomes. It's not about the external circumstances—high interest rates, fierce competition, economic uncertainty. It's about the story you're telling yourself about those circumstances.

Your brain is a 24/7 storytelling machine, and whatever narrative it's spinning becomes your reality. One entrepreneur sees high interest rates and thinks "game over." Another sees the same situation and thinks "perfect—this is when real players separate from wannabes." They're both right, because your story literally rewires how you show up and what results you create.

Frazier challenges you to flip the script. You can't control the market, your competition, or interest rates. But you have 100% control over the most powerful force in your business—the meaning you assign to what's happening.

Your mindset isn't feel-good fluff. It's your competitive advantage. It's the difference between seeing roadblocks and seeing stepping stones. Between playing defense and playing offense.

Stop letting circumstances write your story. Take control of your narrative, and watch how it transforms your results.

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