May 9th, 2025 - In this episode of Growth Notes, Frazier cuts through the fluff and gets real about what company culture actually means. It’s not perks—it’s purpose.

He breaks down how to build a culture that connects your team’s personal dreams with your company’s vision, turning employees into mission-driven entrepreneurs who care about the outcome as much as you do.

From understanding what your people really want, to aligning roles with goals, to mentoring and celebrating milestones—this is how you create buy-in that lasts.

Hit play and learn how to lead a team that grows the business while growing themselves. Culture starts with you—so build it with intention.

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