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Retargeting for mobile games: what works now?

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Manage episode 499834355 series 3236021
Content provided by Singular. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Singular or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What works in retargeting for mobile games?

Host John Koetsier spends some time with Gamelight CEO Gunay Azer about segmentation, offers, LTV, timing, and much more around effective strategies for retargeting in mobile gaming.

Tune in to discover the best practices, challenges, and future trends in retargeting and remarketing for 2025, especially in the context of iOS privacy restrictions and Android user segmentation.

Learn how to optimize your retargeting campaigns to maximize user engagement and return on investment. Whether you're new to user acquisition or looking to refine your strategies, this insightful discussion offers valuable perspectives for growth marketers.

00:00 Introduction to Retargeting

01:00 The State of Retargeting in 2025

03:49 Best Practices for Retargeting

09:37 Challenges and Common Mistakes

12:32 Retargeting on iOS vs. Android

19:54 Future of Retargeting

20:54 Conclusion and Upcoming Events

  continue reading

175 episodes

Artwork
iconShare
 
Manage episode 499834355 series 3236021
Content provided by Singular. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Singular or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What works in retargeting for mobile games?

Host John Koetsier spends some time with Gamelight CEO Gunay Azer about segmentation, offers, LTV, timing, and much more around effective strategies for retargeting in mobile gaming.

Tune in to discover the best practices, challenges, and future trends in retargeting and remarketing for 2025, especially in the context of iOS privacy restrictions and Android user segmentation.

Learn how to optimize your retargeting campaigns to maximize user engagement and return on investment. Whether you're new to user acquisition or looking to refine your strategies, this insightful discussion offers valuable perspectives for growth marketers.

00:00 Introduction to Retargeting

01:00 The State of Retargeting in 2025

03:49 Best Practices for Retargeting

09:37 Challenges and Common Mistakes

12:32 Retargeting on iOS vs. Android

19:54 Future of Retargeting

20:54 Conclusion and Upcoming Events

  continue reading

175 episodes

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