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Horizontal scaling: tips from $100M in UA spend

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Manage episode 501428020 series 3236021
Content provided by Singular. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Singular or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Imaging spending $100M for user acquisition. Or managing $3M a week.

Daunting?

In this episode of Growth Masterminds, we chat with Vytis Bareika , founder and CEO of Defined Chase. Vytis shares his journey of managing over a hundred million dollars in ad spend, scaling projects across web, mobile, and web3, and helping mobile games achieve over a billion downloads.

We chat about various aspects of horizontal scaling, including adding new channels and partners, effective ad spend management, and the significance of brand awareness. Vita also shares insights on using web to app funnels, leveraging AI in marketing, and the role of creative strategies in today's advertising landscape.

Tune in to learn the best practices for scaling your digital marketing efforts and ensuring long-term success.

00:00 Introduction to Growth Masterminds

00:34 The Journey to Managing Massive Ad Budgets

02:10 Understanding Horizontal Scaling

04:40 Strategies for Adding New Partners

07:22 Creative Strategies for Different Channels

09:37 Analyzing User Engagement and Creative Performance

12:09 Hidden Gems in Apple Search

12:38 Singular's Quarterly Trends Report

13:16 The Importance of Brand Awareness

16:14 Re-engagement Strategies

17:33 Web to App Marketing

23:24 Future Trends in UA Performance Marketing

24:34 Conclusion and Final Thoughts

  continue reading

174 episodes

Artwork
iconShare
 
Manage episode 501428020 series 3236021
Content provided by Singular. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Singular or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Imaging spending $100M for user acquisition. Or managing $3M a week.

Daunting?

In this episode of Growth Masterminds, we chat with Vytis Bareika , founder and CEO of Defined Chase. Vytis shares his journey of managing over a hundred million dollars in ad spend, scaling projects across web, mobile, and web3, and helping mobile games achieve over a billion downloads.

We chat about various aspects of horizontal scaling, including adding new channels and partners, effective ad spend management, and the significance of brand awareness. Vita also shares insights on using web to app funnels, leveraging AI in marketing, and the role of creative strategies in today's advertising landscape.

Tune in to learn the best practices for scaling your digital marketing efforts and ensuring long-term success.

00:00 Introduction to Growth Masterminds

00:34 The Journey to Managing Massive Ad Budgets

02:10 Understanding Horizontal Scaling

04:40 Strategies for Adding New Partners

07:22 Creative Strategies for Different Channels

09:37 Analyzing User Engagement and Creative Performance

12:09 Hidden Gems in Apple Search

12:38 Singular's Quarterly Trends Report

13:16 The Importance of Brand Awareness

16:14 Re-engagement Strategies

17:33 Web to App Marketing

23:24 Future Trends in UA Performance Marketing

24:34 Conclusion and Final Thoughts

  continue reading

174 episodes

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