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Will We Be Able To Track Marketing Results With All The New Changes?

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Manage episode 324016819 series 2826525
Content provided by Julian Espinosa and Papi Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julian Espinosa and Papi Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The Privacy Movement has changed marketing forever. Our ability to track results continues to dwindle.

These technologies aim to protect people's privacy online. From iOS 14 to Google’s new Privacy Sandbox what has led us down this path?

It’s always one of those stories that one person ruined it for all of us. Well today on Growth Hack we bring on Simon Poulton to talk to us about the past and what the future holds for tracking marketing results.

Simon is the Vice President of Digital Intelligence at Wpromote. He oversees the Analytics Development, Data Analysis & Analytics Solution teams. He sets the vision for the future of digital measurement and actively engages with business leaders to democratize digital marketing analytics allowing organizations to make confident data-backed decisions.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on:

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram:

www.instagram.com/_papidigital/

  continue reading

71 episodes

Artwork
iconShare
 
Manage episode 324016819 series 2826525
Content provided by Julian Espinosa and Papi Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julian Espinosa and Papi Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The Privacy Movement has changed marketing forever. Our ability to track results continues to dwindle.

These technologies aim to protect people's privacy online. From iOS 14 to Google’s new Privacy Sandbox what has led us down this path?

It’s always one of those stories that one person ruined it for all of us. Well today on Growth Hack we bring on Simon Poulton to talk to us about the past and what the future holds for tracking marketing results.

Simon is the Vice President of Digital Intelligence at Wpromote. He oversees the Analytics Development, Data Analysis & Analytics Solution teams. He sets the vision for the future of digital measurement and actively engages with business leaders to democratize digital marketing analytics allowing organizations to make confident data-backed decisions.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on:

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram:

www.instagram.com/_papidigital/

  continue reading

71 episodes

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