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Content provided by Julian Espinosa and Papi Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julian Espinosa and Papi Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Finding A Slogan That Works

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Manage episode 328601074 series 2826525
Content provided by Julian Espinosa and Papi Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julian Espinosa and Papi Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Slogans feel like an afterthought.

They are just one of those things that you forget about doing and then rush when you actually need one. On this episode of Growth Hack we bring on Michelle Mazur to talk slogans and why they matter.

Michelle combines the tools of successful social movements with the qualitative research skills she earned in her communications PhD to help business owners craft their powerful, captivating message.

The author of 3 books Michelle has been featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on:

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

  continue reading

71 episodes

Artwork
iconShare
 
Manage episode 328601074 series 2826525
Content provided by Julian Espinosa and Papi Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julian Espinosa and Papi Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Slogans feel like an afterthought.

They are just one of those things that you forget about doing and then rush when you actually need one. On this episode of Growth Hack we bring on Michelle Mazur to talk slogans and why they matter.

Michelle combines the tools of successful social movements with the qualitative research skills she earned in her communications PhD to help business owners craft their powerful, captivating message.

The author of 3 books Michelle has been featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on:

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

  continue reading

71 episodes

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