Most sellers think value = what they paid + upgrades + emotion.
Wrong. The market doesn’t care what you spent. It cares how your home stacks up. Today we break the myth.

Inside this episode you’ll learn:

• What buyers actually notice (and what they don’t): quartz vs. marble, 2cm vs. 3cm, custom vs. stock.
• The neighborhood trap: why over-upgrading for your area burns cash.
• Timing reality: kitchen/bath remodels often need 3–5 years to return. Two months before the list? Bad bet.
• The Rule of Three: how to bid contractors so you avoid the “screw-you” price.
• Comps first, projects second: build to the market, not your feelings.
• No-brainer refreshers: paint, carpet, flooring—why a $2,100 carpet swap saves you $15,000 on price.
• Hard stop: don’t convert the garage. You shrink your buyer pool. You don’t raise value.

Agents: use this to coach your sellers with confidence.
Sellers: bring us in before you swing a hammer. We’ll show you what actually moves the number.

Listen. Take notes. Execute. Then list with leverage.

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