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How to Price a Home In 2025

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Manage episode 477229811 series 3638053
Content provided by Mike & Rachael Novak and Rachael Novak. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike & Rachael Novak and Rachael Novak or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most agents guess the price. The great ones have a system.

In this episode of Growth Drivers, Mike and Rachael Novak break down the five core strategies for nailing your home pricing in 2025—without relying on gut feelings, Zestimates, or wishful thinking.

If you’re a real estate agent tired of seeing your listings sit, drop in price, or miss the mark entirely… this one’s a game-changer.

We’re sharing:

— The biggest pricing mistake agents make (and why 50% of listings end in price reductions)
— How to actually use comps, actives, pendings, and solds without getting misled
— Why waiting until the last minute to price a home can give you the upper hand
— The “perception of value” principle that instantly positions your listing to win
— How to bring your team into the process to ground seller expectations with confidence
— And the 3 traps to avoid: Zestimates, net goals, and price-per-square-foot fantasies

Whether you're listing your first home or your hundredth, these insights will sharpen your edge, help you price with precision, and turn more listings into closings.

Grab a notebook, hit play—and upgrade your pricing playbook.

Want more strategies, insights, and real talk on building a business and life you love?
📩 Join our Weekly Newsletter – Get exclusive tips on mindset, business, and personal growth straight to your inbox. https://the-warrior-agent.kit.com/wednesdaywarrior
🎓 Free Buyer Agent Mastery Webinar – Learn the exact frameworks top agents use to scale their business without burnout. Save your spot now! https://coaching.thewarrioragent.com/freetraining
Join the Warrior Agent Coaching movement today and level up with us every week - thewarrioragent.com!

  continue reading

Chapters

1. How to Price a Home In 2025 (00:00:00)

2. Introduction to Home Pricing (00:00:41)

3. Understanding Market Dynamics (00:02:12)

4. Five Key Pricing Strategies (00:03:15)

5. Importance of Active Listings (00:07:04)

6. Evaluating Seasonality in Pricing (00:11:07)

7. Team Collaboration for Pricing (00:13:03)

8. Avoiding Common Pricing Mistakes (00:15:30)

28 episodes

Artwork
iconShare
 
Manage episode 477229811 series 3638053
Content provided by Mike & Rachael Novak and Rachael Novak. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike & Rachael Novak and Rachael Novak or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most agents guess the price. The great ones have a system.

In this episode of Growth Drivers, Mike and Rachael Novak break down the five core strategies for nailing your home pricing in 2025—without relying on gut feelings, Zestimates, or wishful thinking.

If you’re a real estate agent tired of seeing your listings sit, drop in price, or miss the mark entirely… this one’s a game-changer.

We’re sharing:

— The biggest pricing mistake agents make (and why 50% of listings end in price reductions)
— How to actually use comps, actives, pendings, and solds without getting misled
— Why waiting until the last minute to price a home can give you the upper hand
— The “perception of value” principle that instantly positions your listing to win
— How to bring your team into the process to ground seller expectations with confidence
— And the 3 traps to avoid: Zestimates, net goals, and price-per-square-foot fantasies

Whether you're listing your first home or your hundredth, these insights will sharpen your edge, help you price with precision, and turn more listings into closings.

Grab a notebook, hit play—and upgrade your pricing playbook.

Want more strategies, insights, and real talk on building a business and life you love?
📩 Join our Weekly Newsletter – Get exclusive tips on mindset, business, and personal growth straight to your inbox. https://the-warrior-agent.kit.com/wednesdaywarrior
🎓 Free Buyer Agent Mastery Webinar – Learn the exact frameworks top agents use to scale their business without burnout. Save your spot now! https://coaching.thewarrioragent.com/freetraining
Join the Warrior Agent Coaching movement today and level up with us every week - thewarrioragent.com!

  continue reading

Chapters

1. How to Price a Home In 2025 (00:00:00)

2. Introduction to Home Pricing (00:00:41)

3. Understanding Market Dynamics (00:02:12)

4. Five Key Pricing Strategies (00:03:15)

5. Importance of Active Listings (00:07:04)

6. Evaluating Seasonality in Pricing (00:11:07)

7. Team Collaboration for Pricing (00:13:03)

8. Avoiding Common Pricing Mistakes (00:15:30)

28 episodes

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