Growing a newsletter to 100,000 subscribers takes more than just running Facebook ads. It requires the right strategy, messaging, and landing page optimization. A well-crafted campaign can turn visitors into engaged subscribers and drive long-term growth.

In this episode, Andy Austin breaks down the exact steps to grow a newsletter using Facebook ads. He shares real examples of high-converting landing pages, the best ad formats, and how to lower your cost per lead. You’ll also learn whether you need assets, how to optimize your campaign, and the typical conversion rate. If you’re looking to increase your subscriber base profitably, this episode is packed with insights you can use.

Andy Austin has helped clients drive $20M in profits through Facebook ads and has worked with newsletters to grow them to over 100,000 subscribers profitably. He partners with fast-growing consumer brands to scale their businesses using proven Facebook ad strategies and insights from behavioral science, backed by experience managing over 100 accounts and $10M+ in ad spend.

Timestamp:

00:00 Intro

00:27 Andy Austin’s Background

00:53 Starting Point to Grow to 100,000 Subscribers

02:45 Example Situation: How to Grow a Newsletter

05:30 Assets Needed to Effectively Promote

10:38 Next Steps After Setting Up a Newsletter

11:17 Example of an Effective Landing Page

16:40 Typical Conversion Rate of an Effective Landing Page

17:55 Number of Subscribers from the Landing Page

19:00 Next Steps After the Landing Page

21:54 Best Formats for Ad Campaigns

24:05 How to Do Targeting on Facebook Ads

30:13 Average Cost Per Lead

31:22 Other Things Business Owners Need to Know to Run a Successful Campaign

32:39 Connect with Andy Austin

Mentioned Tools

06:03 Beehiiv https://www.beehiiv.com/

06:13 Kit https://kit.com/

08:26 HypeFury https://hypefury.com/

32:01 SparkLoop https://sparkloop.app/

Connect with Andy Austin to learn more about Facebook Ads and Newsletters

🔗 X: https://x.com/andyaustinads

🔗 LinkedIn: https://www.linkedin.com/in/andyaustinadsora/

🔗 Website: https://adsora.com/

#newslettergrowth #newsletterstrategy #facebookads #facebookadvertising #fbads

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