Creating business videos takes a lot of time and energy, so it’s frustrating when no one watches them. The problem usually isn’t your gear or how the video looks, it’s the message and the plan behind it. If you want people to care about your videos, you need to focus on what they actually want to see. When your content is clear, helpful, and made with the viewer in mind, it works better and feels more real.

In this episode, Daniel Borba shares how to stop wasting time on videos that don’t get results. He talks about how to make your brand stand out through video, where to post your content, and how to come up with ideas people care about. Daniel also shares tips on using AI for content ideas, the basic equipment you need, and the biggest mistakes business owners make when starting with video.

Daniel Borba is the CEO of SparkPortal, a video strategy and production company that helps businesses create content with real impact. After moving to Miami in 2001, he faced challenges with money and school but found a path through video. From wedding videos to animation to leading his own agency, Daniel’s story shows how passion and hard work can turn into something powerful.

Timestamp:
00:00 Intro
00:26 Daniel Borba’s background
01:05 How to create brand differentiation through video content
04:50 Where to publish the video content
07:25 Equipment needed to create video content
10:50 Why you have to start creating video content
13:50 How to come up with ideas to create video content
18:15 Using AI to create video content ideas
22:24 Other important things to know when creating video content
24:04 Connect with Daniel Borba

Connect with Daniel Borba to learn more about video content strategies
🔗 LinkedIn: https://www.linkedin.com/in/danielborba/
🔗 Website: https://sparkportal.com/

#videocontent #videomarketing #videomarketingtips #videomarketingstrategy #videocontentmarketing

=============================

🔔 Do you want to learn more about different growth marketing strategies?
Increase Your Reach. Convert More. Grow Faster.
Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/

Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid/
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/
🔗 Website: https://gerrid.com/
🔗 Podcast Website: https://growthboss.tv/
🔗 Digital Marketing Website: https://fortressgrowth.com/