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How Multi-Identity Marketing is Unlocking the Next Wave of Performance | Growth Boss EP 51 Teaser

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Manage episode 493354664 series 3648849
Content provided by Gerrid Smith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gerrid Smith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The best-performing ads don’t just talk at people.
They speak to people.

And not just one version of them.

Your customers are multi-dimensional.
They’re not just a parent, or a founder, or a skincare lover.
They’re all of that, and more.

That’s what multi-identity marketing is all about.
And it’s changing the game.

In this episode, Sarah Levinger breaks down how to:
→ Uncover your customer’s layered identities
→ Pull emotional cues straight from reviews
→ Turn those cues into high-performing headlines
→ Blend emotion and data into brand stories that convert

Sarah has spent over a decade mastering the psychology behind why people buy. She’s helped brands build deeper trust, connection, and performance by getting personal.

This episode is a roadmap to smarter creative.
If you want ads that hit, not just run, this is for you.

Full episode drops tomorrow.
Don’t miss it.

#marketingstrategy #adcreative #performancecreative #performancemarketing #identitymarketing #growthboss #businesspodcast #marketingpodcast #florida #usa

=============================

🔔 Do you want to learn more about different growth marketing strategies?
Increase Your Reach. Convert More. Grow Faster.
Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/

Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid/
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/
🔗 Website: https://gerrid.com/
🔗 Podcast Website: https://growthboss.tv/
🔗 Digital Marketing Website: https://fortressgrowth.com/

  continue reading

99 episodes

Artwork
iconShare
 
Manage episode 493354664 series 3648849
Content provided by Gerrid Smith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gerrid Smith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The best-performing ads don’t just talk at people.
They speak to people.

And not just one version of them.

Your customers are multi-dimensional.
They’re not just a parent, or a founder, or a skincare lover.
They’re all of that, and more.

That’s what multi-identity marketing is all about.
And it’s changing the game.

In this episode, Sarah Levinger breaks down how to:
→ Uncover your customer’s layered identities
→ Pull emotional cues straight from reviews
→ Turn those cues into high-performing headlines
→ Blend emotion and data into brand stories that convert

Sarah has spent over a decade mastering the psychology behind why people buy. She’s helped brands build deeper trust, connection, and performance by getting personal.

This episode is a roadmap to smarter creative.
If you want ads that hit, not just run, this is for you.

Full episode drops tomorrow.
Don’t miss it.

#marketingstrategy #adcreative #performancecreative #performancemarketing #identitymarketing #growthboss #businesspodcast #marketingpodcast #florida #usa

=============================

🔔 Do you want to learn more about different growth marketing strategies?
Increase Your Reach. Convert More. Grow Faster.
Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/

Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid/
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/
🔗 Website: https://gerrid.com/
🔗 Podcast Website: https://growthboss.tv/
🔗 Digital Marketing Website: https://fortressgrowth.com/

  continue reading

99 episodes

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