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SEO Is Breaking — But Still Your Best Channel (with John-Henry Scherck)
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SEO is the worst it’s ever been — and still probably your best channel.
In this episode of Goldenhour, Anthony Kennada sits down with John-Henry Scherck (Founder, Growth Plays) to break down what’s really happening in search right now — and what B2B marketers need to do before AI, GEO, and algorithmic noise leave them behind.
🔍 Topics we cover:
– Why impressions are up but clicks are down
– The myth of top-of-funnel traffic
– What CMOs get wrong about SEO and brand
– How AI is reshaping discoverability
– What actually works in performance marketing today
If you care about SEO, content, or brand strategy in the AI era — this one’s for you.
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