The Psychology of Retirement: Why Money Isn't Enough with Gregg Lunceford

Goals DO Come True with Doug Bennett

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Join Doug for a conversation with Greg Lunceford, a wealth advisor from Chicago who's changing retirement planning. Greg shares his research on the psychological challenges of leaving work, drawing from his PhD in management and client experiences during the 2008 financial crisis. He reveals why financial advisors rarely address the emotional costs of retirement that go beyond money. From lawyers wanting to start rock bands to executives who can't make retirement decisions, this episode uncovers why even financially secure people struggle to retire. Greg discusses identity, purpose, and the "third age" concept that reframes retirement.

KEY TAKEAWAYS

• Work provides four non-financial benefits: achievement and recognition, socialisation and community, identity and purpose, and daily structure. These all disappear in retirement and must be replaced.

• People without retirement plans have 40% higher risk of cognitive failure and depression, showing the need for psychological preparation alongside financial planning.

• Traditional retirement models are outdated, previous generations had shorter lifespans, pension safety nets and different expectations that no longer apply.

• Many professionals never chose their careers intentionally, they followed parental or social expectations, leading to delayed dreams emerging in retirement conversations.

• Financial readiness doesn't equal emotional readiness, even wealthy clients with secure finances struggle with retirement decisions due to psychological barriers and identity concerns.

• The "third age" concept reframes retirement. Modern longevity means transitioning from middle age to a new life stage, rather than directly to old age.

• Goal setting requires self-awareness (knowing your likes, dislikes, and limitations) and adaptability (willingness to take risks and think outside conventions).

BEST MOMENTS

"Throughout my whole career, every move that I made was because someone came and gave guidance.”

"We are no longer the people that we used to be... We will probably live a decade longer than those before us."

"Did anyone ever talk to you about how to exit work? No... this may be the first independent decision a lot of people make about their career and it is overwhelming."

"People who don't have a plan, people who don't have structure, people who don't have things that create psychological success have a 40% greater chance of going into things like cognitive failure, depression."

ABOUT THE GUEST

Gregg Lunceford, Wealth Advisor and Retirement Researcher

Their website address is: https://www.mesirow.com/bio/gregg-lunceford

Linkedin Profile: www.linkedin.com/in/gregg-lunceford-phd-cfp®-3aa83a15

Their Lead Magnet Address Is: https://www.mesirow.com/bio/gregg-lunceford

VALUABLE RESOURCES

Website: http://dougbennett.co.uk/

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/financialdoug/

Twitter: https://twitter.com/FinancialDoug

Facebook Wealth Tribe: https://join.dougbennett.co.uk/

Download Your "Ten-Step Guide To Financial Freedom" Here:

https://bit.ly/Struggle-Success

BOOKS:

Goals Do Come True is now live and available to buy on Amazon: https://amzn.to/3phcy6Z

Think Simple, Win Big is now live and available to buy on Amazon: https://www.amazon.co.uk/Think-Simple-Win-Big-Business/

Enjoy, and come back for the latest podcast each Wednesday. Thank you for listening.

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