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500: Evolving trends in product management: What every PM and VP Needs to Know –

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Content provided by ProdMgmtTalk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ProdMgmtTalk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Tony Ulwick, creator of Jobs-to-Be-Done, introduces Outcome-Driven Innovation (ODI), a revolutionary approach to product management. ODI shifts focus from generating ideas to understanding and addressing customer needs, leading to more successful products and innovations. ODI prioritizes understanding customer needs over generating product ideasThe approach uses both qualitative and quantitative research to identify unmet customer needsKey components include the job map, need statements, and the opportunity algorithmODI stays focused on customer problems, not potential solutions This customer-centric approach to innovation offers product managers a structured method to create products that truly meet market needs and drive business success.
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695 episodes

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Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on January 28, 2025 13:18 (6M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 431465907 series 147192
Content provided by ProdMgmtTalk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ProdMgmtTalk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Tony Ulwick, creator of Jobs-to-Be-Done, introduces Outcome-Driven Innovation (ODI), a revolutionary approach to product management. ODI shifts focus from generating ideas to understanding and addressing customer needs, leading to more successful products and innovations. ODI prioritizes understanding customer needs over generating product ideasThe approach uses both qualitative and quantitative research to identify unmet customer needsKey components include the job map, need statements, and the opportunity algorithmODI stays focused on customer problems, not potential solutions This customer-centric approach to innovation offers product managers a structured method to create products that truly meet market needs and drive business success.
  continue reading

695 episodes

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