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Behavioral Science, UX, & How Human Behavior Research Can Spark Business Growth – Susan Weinschenk, Ph.D. (ep.2)
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Susan is the Chief Behavioral Scientist at The Team W, Inc., a business she founded nearly a decade ago. During our interview she will be sharing insight into behavioral science, user experience, ethics, and how human behavior research can dramatically improve the impact of an organization’s products or services.
Susan works at the intersection of behavioral science and design — and this is an excellent opportunity for business leaders to learn how these methodologies can spark sustainable growth. She will also be sharing some challenges she’s faced over the years, and how she and her team handled them.
Susan's background:
- Ph.D. in Psychology
- Author of many books including, “100 Things Every Designer Needs To Know About People”
- Chief Behavioral Scientist and CEO at The Team W, Inc
- Co-host of the HumanTech podcast, and writes her own blog and a column for Psychology Today online
- Her clients include Amazon, Disney, Target
Learn more about Susan:
- https://theteamw.com
- https://www.linkedin.com/in/susanweinschenk/
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