What started as a Facebook group in 2012 to help provide visibility of Indigenous People during the Idle No More protests, has since grown into a purpose-driven apparel brand that recently found its way into REI stores across the country. Urban Native Era founder, Joey Montoya, always knew his brand would strike a chord with a wide audience. But it wasn’t until the new wave of social justice movements in 2020 that they experienced an overnight surge of orders and opportunities. He sits down with J.B. Hager to discuss the challenges of scaling the business quickly, the strategy behind using humor as a powerful tool to drive awareness, and advice on how entrepreneurs can stay fueled with passion and avoid burnout.

Now, a thriving business, you can find Urban Native Era messaging all over, spreading the shared message "You're on Native Land." Montoya reminds us that a common purpose can drive social action and catch on quickly with a little social media magic. Listen to "Urban Native Era: Success Sewn From a Social Movement" to learn how he transformed their presence on social media into an ecommerce success story.