In honor of Pride Month, we sit down with Rachel Smith of Pride Socks to talk about how she turned a side-hustle into a purpose-driven ecommerce success story. What started as a way to supplement her teaching salary has led to transforming the beloved tube sock into a movement that promotes the message of love, pride, respect, and inclusion for everyone.

Listen as J.B. and Rachel explore the humble beginnings of her business. We’ll discover how she handled the challenges of scaling from a spare bedroom into a dedicated warehouse space, the growth of her Custom for a Cause collaborative sock collection that dedicates proceeds to select non profits, and how her inherent ability to be a voice for others has catapulted the business into a brand worn by music icon Brandi Carlile, Olympic skateboarder Sky Brown, the UCLA softball team, and more!

Disclaimer: This episode covers the topic of suicide and mental health