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Blogging for Google Visibility
Manage episode 511278223 series 3606088
Today, I'd like to talk about blogging for a minute. Because I see so many businesses, including short-term rental holiday businesses, that think it's dead and buried!
Look, I get it. You're busy doing changeovers, replying to guest enquiries, and trying to figure out Instagram reels (don't even get me started on that!). But here's the truth - blogging is still one of the absolute best ways to get Google to actually notice your holiday cottage or glamping site.
Think of each blog post as a brand new doorway for your ideal guests to find you. While you're sleeping, doing the school run, or mucking out the horses (yes, that's me!) - your blog posts are working away in the background, pulling in website visitors who are actively searching for precisely what you offer.
I'm breaking down exactly how to create content that your guests actually care about, and talking proper SEO that works, choosing topics that convert visitors into bookings, and why you don't need to be churning out posts every single day to see results.
The best bit? This is evergreen content that keeps on giving. Write it once, and it'll be driving traffic to your website for months - even years - to come.
That's what I call marketing smarter, not harder!
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Key Takeaways:
- Blogging remains one of the most powerful tools for boosting your Google visibility
- Fresh, quality content is essential for driving direct bookings to your business
- SEO is passive marketing that works around the clock (even while you sleep!) See episode 33 for more on this!
- Write about topics your ideal guests genuinely care about, not random fluff
- One brilliant blog post per month beats ten mediocre ones every time
- Evergreen content continues working for you long after you hit publish
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Further Training:
Blogging for Online Visibility & Google Rankings - join my Membership to access affordable training on blogging
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*FREE WEBINAR* Tuesday 4th November 2025 at 8pm (GMT)
Register here > How to Ditch the Guesswork and Get Fully Booked in 2026!
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What would you do with an extra £20k+ in your holiday business?
I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.
It is easier than you think to move to 70%+ direct bookings.
If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!
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Connect with Sarah:
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