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Attracting Large Groups to your Property with Ed Maughan & Sarah Pursey

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Manage episode 507803715 series 3606088
Content provided by Sarah Orchard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sarah Orchard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This week, I'm chatting with Ed Maughan and Sarah Pursey, two brilliant hosts who've cracked the code on marketing to groups. And trust me, this isn't just about squeezing more beds into your property - it's about understanding what makes group guests tick.

Because group bookings are a completely different beast from your standard couple's getaway. We're talking hen dos, family reunions, milestone birthdays, corporate retreats and more. Each one needs a different approach, and frankly, most hosts are missing a trick here.

Ed's been banging the drum about direct bookings (music to my ears!), and he'll tell you exactly why ditching those booking agents is crucial when you're dealing with larger groups. Meanwhile, Sarah's juggling multiple properties and has some seriously smart marketing strategies that actually work.

We're covering everything from ensuring guests return again and again to creating visuals that actually show groups how your space works for them. No fluff, no nonsense - just practical advice that'll help you fill those bigger properties and get more profit in your pocket.

---

Key Takeaways

  • Mastering marketing is key to ditching online agents and boosting direct bookings.
  • Growing direct bookings takes simple marketing steps that put more profit in your pocket!
  • Group accommodations are unique and require different marketing strategies than smaller properties, for real.
  • Capturing email addresses from your guests can lead to repeat bookings, so think smart!
  • High-quality visuals and clear info about your property setup are essential for group bookings, trust me.
  • Understanding guest behaviour for group bookings is crucial, especially for special occasions like reunions.

---

Find out more:

Group Accommodation

Scenic Stays Herefordshire:

www.trevasecottages.co.uk

www.oldbarnhousehereford.co.uk

www.bettwscourtretreats.co.uk

---

Connect with Sarah:

Website

Instagram

LinkedIn

---

Are you ready to take more direct bookings?

Take Sarah's FREE quiz here to find out how ready you are with your marketing to ditch the likes of Airbnb! Put your business to the test...

  continue reading

36 episodes

Artwork
iconShare
 
Manage episode 507803715 series 3606088
Content provided by Sarah Orchard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sarah Orchard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This week, I'm chatting with Ed Maughan and Sarah Pursey, two brilliant hosts who've cracked the code on marketing to groups. And trust me, this isn't just about squeezing more beds into your property - it's about understanding what makes group guests tick.

Because group bookings are a completely different beast from your standard couple's getaway. We're talking hen dos, family reunions, milestone birthdays, corporate retreats and more. Each one needs a different approach, and frankly, most hosts are missing a trick here.

Ed's been banging the drum about direct bookings (music to my ears!), and he'll tell you exactly why ditching those booking agents is crucial when you're dealing with larger groups. Meanwhile, Sarah's juggling multiple properties and has some seriously smart marketing strategies that actually work.

We're covering everything from ensuring guests return again and again to creating visuals that actually show groups how your space works for them. No fluff, no nonsense - just practical advice that'll help you fill those bigger properties and get more profit in your pocket.

---

Key Takeaways

  • Mastering marketing is key to ditching online agents and boosting direct bookings.
  • Growing direct bookings takes simple marketing steps that put more profit in your pocket!
  • Group accommodations are unique and require different marketing strategies than smaller properties, for real.
  • Capturing email addresses from your guests can lead to repeat bookings, so think smart!
  • High-quality visuals and clear info about your property setup are essential for group bookings, trust me.
  • Understanding guest behaviour for group bookings is crucial, especially for special occasions like reunions.

---

Find out more:

Group Accommodation

Scenic Stays Herefordshire:

www.trevasecottages.co.uk

www.oldbarnhousehereford.co.uk

www.bettwscourtretreats.co.uk

---

Connect with Sarah:

Website

Instagram

LinkedIn

---

Are you ready to take more direct bookings?

Take Sarah's FREE quiz here to find out how ready you are with your marketing to ditch the likes of Airbnb! Put your business to the test...

  continue reading

36 episodes

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