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Attracting Large Groups to your Property with Ed Maughan & Sarah Pursey
Manage episode 507803715 series 3606088
This week, I'm chatting with Ed Maughan and Sarah Pursey, two brilliant hosts who've cracked the code on marketing to groups. And trust me, this isn't just about squeezing more beds into your property - it's about understanding what makes group guests tick.
Because group bookings are a completely different beast from your standard couple's getaway. We're talking hen dos, family reunions, milestone birthdays, corporate retreats and more. Each one needs a different approach, and frankly, most hosts are missing a trick here.
Ed's been banging the drum about direct bookings (music to my ears!), and he'll tell you exactly why ditching those booking agents is crucial when you're dealing with larger groups. Meanwhile, Sarah's juggling multiple properties and has some seriously smart marketing strategies that actually work.
We're covering everything from ensuring guests return again and again to creating visuals that actually show groups how your space works for them. No fluff, no nonsense - just practical advice that'll help you fill those bigger properties and get more profit in your pocket.
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Key Takeaways
- Mastering marketing is key to ditching online agents and boosting direct bookings.
- Growing direct bookings takes simple marketing steps that put more profit in your pocket!
- Group accommodations are unique and require different marketing strategies than smaller properties, for real.
- Capturing email addresses from your guests can lead to repeat bookings, so think smart!
- High-quality visuals and clear info about your property setup are essential for group bookings, trust me.
- Understanding guest behaviour for group bookings is crucial, especially for special occasions like reunions.
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Find out more:
Scenic Stays Herefordshire:
www.oldbarnhousehereford.co.uk
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*FREE WEBINAR* Tuesday 4th November 2025 at 8pm (GMT)
Register here > How to Ditch the Guesswork and Get Fully Booked in 2026!
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What would you do with an extra £20k+ in your holiday business?
I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.
It is easier than you think to move to 70%+ direct bookings.
If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!
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Connect with Sarah:
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