Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Eric Malzone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Malzone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Evelyn Webster - Test, Fail, Repeat: SoulCycle's Practical Approach to AI Implementation

47:04
 
Share
 

Manage episode 499165838 series 1757122
Content provided by Eric Malzone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Malzone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The Future of Fitness, host Eric Malzone sits down with Evelyn Webster, CEO of SoulCycle, to explore the shifting dynamics of fitness and wellness in a post-pandemic world and how evolving consumer behavior is shaping the industry’s future. Evelyn shares how SoulCycle is redefining wellness beyond the bike, embracing experiential spending, and strengthening its emotional connection with riders to build lasting loyalty. She dives into the brand’s innovative use of AI and technology to personalize the customer journey—such as matching riders with instructors who play their favorite music, a strategy that has doubled new customer retention. The conversation also highlights SoulCycle’s brand strategy, the importance of investing in talent, expanding into retail beyond apparel, and forming strategic partnerships to reach new audiences. With a strong emphasis on a test-and-learn mindset, Evelyn offers valuable insights on driving growth, enhancing customer experience, and staying relevant in a rapidly changing wellness landscape.

https://goteamup.com/

https://podcastcollective.io/

https://egym.com/int

  continue reading

496 episodes

Artwork
iconShare
 
Manage episode 499165838 series 1757122
Content provided by Eric Malzone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Malzone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The Future of Fitness, host Eric Malzone sits down with Evelyn Webster, CEO of SoulCycle, to explore the shifting dynamics of fitness and wellness in a post-pandemic world and how evolving consumer behavior is shaping the industry’s future. Evelyn shares how SoulCycle is redefining wellness beyond the bike, embracing experiential spending, and strengthening its emotional connection with riders to build lasting loyalty. She dives into the brand’s innovative use of AI and technology to personalize the customer journey—such as matching riders with instructors who play their favorite music, a strategy that has doubled new customer retention. The conversation also highlights SoulCycle’s brand strategy, the importance of investing in talent, expanding into retail beyond apparel, and forming strategic partnerships to reach new audiences. With a strong emphasis on a test-and-learn mindset, Evelyn offers valuable insights on driving growth, enhancing customer experience, and staying relevant in a rapidly changing wellness landscape.

https://goteamup.com/

https://podcastcollective.io/

https://egym.com/int

  continue reading

496 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play