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Future Commerce

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4d ago 55:53

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As retail sheds its four walls, technology must follow. Jason James (CIO, Aptos) and Nikki Baird (VP of Strategy & Product, Aptos) join us to explore how brands like New Balance deploy 90+ registers at the NYC Marathon—then dismantle them just as quickly. The conversation reveals how point-of-sale systems built on next-generation databases enable everything from parking lot pop-ups to van-based fitting experiences, all while maintaining enterprise-grade security in environments where network connectivity is more hope than guarantee.

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Key takeaways:

New Balance transforms NYC Marathon into 100-store chain for one weekend
Offline capability: transactions continue when networks fail, sync when connectivity returns
In-person acquisition yields stickier customers with higher lifetime value
Retail ranks third most-attacked sector; mobile commerce increases threat surface
Store associates need intuitive systems for high-pressure, temporary deployments
"If they're able to pull this off in the middle of a parking lot, I'm probably a hell of a lot more likely to go in the store next time." – Jason James on how ephemeral retail builds store trust
"A customer acquired through an in-person, in real life experience is stickier, has longer lifetime value, is ultimately more loyal than a customer that's acquired online." – Nikki Baird on the power of physical engagement
"God forbid a retailer gets hit back at headquarters with ransomware and it takes down their core network. We can still transact." – Jason James on offline resilience
"It's not just you put products on racks or on shelves and you wait for people to walk in the door. Events are coming into stores too." – Nikki Baird on stores as experience hubs

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600 episodes

Where Culture Happens, Commerce Follows

Future Commerce

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published 4d ago

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