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Content provided by Future Commerce, Phillip Jackson, and Brian Lange. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Future Commerce, Phillip Jackson, and Brian Lange or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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The 13th Month of Revenue

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Manage episode 515370549 series 1854740
Content provided by Future Commerce, Phillip Jackson, and Brian Lange. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Future Commerce, Phillip Jackson, and Brian Lange or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Halloween Horror Nights wasn't always a $575M-per-park juggernaut. When Universal launched Fright Nights in 1991 with just three experimental nights and $12 tickets, they stumbled onto something bigger than a haunted house…they uncovered retail's thirteenth month of revenue. In this Spooky Commerce special, we trace how October became the secret weapon for combating theme park slumps, why Spirit Halloween's pop-up model prints money in dead malls, and what happens when horror becomes the ultimate immersive commerce experience.

October: When Pop-Ups Pop Off

Key takeaways:

  • Halloween is retail's second-largest holiday and is expected to generate more than $13B in consumer spending this year Universal's Horror Nights operates 48 nights, up from 3 in 1991
  • Spirit Halloween's 1,500 pop-ups generate over $1B in dead retail spaces
  • Horror reflects cultural anxieties through interactive commerce
  • Premium ticketing doubles daily revenue for a single venue

In-Show Mentions:

Associated Links:

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  continue reading

600 episodes

Artwork

The 13th Month of Revenue

Future Commerce

78 subscribers

published

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Manage episode 515370549 series 1854740
Content provided by Future Commerce, Phillip Jackson, and Brian Lange. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Future Commerce, Phillip Jackson, and Brian Lange or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Halloween Horror Nights wasn't always a $575M-per-park juggernaut. When Universal launched Fright Nights in 1991 with just three experimental nights and $12 tickets, they stumbled onto something bigger than a haunted house…they uncovered retail's thirteenth month of revenue. In this Spooky Commerce special, we trace how October became the secret weapon for combating theme park slumps, why Spirit Halloween's pop-up model prints money in dead malls, and what happens when horror becomes the ultimate immersive commerce experience.

October: When Pop-Ups Pop Off

Key takeaways:

  • Halloween is retail's second-largest holiday and is expected to generate more than $13B in consumer spending this year Universal's Horror Nights operates 48 nights, up from 3 in 1991
  • Spirit Halloween's 1,500 pop-ups generate over $1B in dead retail spaces
  • Horror reflects cultural anxieties through interactive commerce
  • Premium ticketing doubles daily revenue for a single venue

In-Show Mentions:

Associated Links:

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  continue reading

600 episodes

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