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Content provided by Future Commerce, Phillip Jackson, and Brian Lange. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Future Commerce, Phillip Jackson, and Brian Lange or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Step Into A Positionless Future

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Manage episode 491653125 series 1854740
Content provided by Future Commerce, Phillip Jackson, and Brian Lange. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Future Commerce, Phillip Jackson, and Brian Lange or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Optimove’s Pini Yakuel has a mission: Free the marketer. In this final episode, Phillip and Pini bring theory into practice with Rachel Parker from FDJ United (formerly Kindred), who orchestrated a three-year organizational metamorphosis to shed their assembly-line model for the positionless approach – and become much better suited for tomorrow.

If episodes 1-4 were the philosophy, today, we bring you the playbook. Ready to set your marketing department free? Listen to the Decoded season 4 finale now.

The Total Football Effect

Key takeaways:

  • Small, cautious steps often fail where comprehensive transformation succeeds.
  • Anonymous surveys revealed FDJ’s teams were dissatisfied with assembly-line processes and hungry for broader responsibilities.
  • AI enables faster delivery, leading to more opportunities for internal praise and success – and big boosts to team morale.
  • Expertise still matters, but it's about expanding capabilities rather than rigid specialization.

In-Show Mentions:

Associated Links:

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

  continue reading

574 episodes

Artwork

Step Into A Positionless Future

Future Commerce

82 subscribers

published

iconShare
 
Manage episode 491653125 series 1854740
Content provided by Future Commerce, Phillip Jackson, and Brian Lange. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Future Commerce, Phillip Jackson, and Brian Lange or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Optimove’s Pini Yakuel has a mission: Free the marketer. In this final episode, Phillip and Pini bring theory into practice with Rachel Parker from FDJ United (formerly Kindred), who orchestrated a three-year organizational metamorphosis to shed their assembly-line model for the positionless approach – and become much better suited for tomorrow.

If episodes 1-4 were the philosophy, today, we bring you the playbook. Ready to set your marketing department free? Listen to the Decoded season 4 finale now.

The Total Football Effect

Key takeaways:

  • Small, cautious steps often fail where comprehensive transformation succeeds.
  • Anonymous surveys revealed FDJ’s teams were dissatisfied with assembly-line processes and hungry for broader responsibilities.
  • AI enables faster delivery, leading to more opportunities for internal praise and success – and big boosts to team morale.
  • Expertise still matters, but it's about expanding capabilities rather than rigid specialization.

In-Show Mentions:

Associated Links:

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

  continue reading

574 episodes

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