Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Future Commerce, Phillip Jackson, and Brian Lange. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Future Commerce, Phillip Jackson, and Brian Lange or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Black Friday is Every Day
Manage episode 508564016 series 1854740
Content provided by Future Commerce, Phillip Jackson, and Brian Lange. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Future Commerce, Phillip Jackson, and Brian Lange or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Are the days of product hype, Black Friday rushes, and format innovation behind us? Phillip, Brian, and Alicia hold Shoptalk Fall conversations to the light of agentic culture and predict an increasingly inevitable flattening of tangible novelty. PLUS: Alicia brings on-the-ground insight and breaks down key highlights and impactful sessions from Shoptalk Fall.
Peak Format & Innovation Slump
Key takeaways:
- "Black Friday is every day" has killed the magic of seasonal shopping - constant sales and price monitoring tools have transformed holiday anticipation into year-round algorithmic optimization, stripping away the communal excitement of traditional retail events
- We're trapped in efficiency over joy - consumers secretly crave the experiential magic of shopping but have locked themselves into frictionless "couch commerce" that prioritizes speed over satisfaction, leaving us operationally optimized but emotionally empty
- In-person retail needs to maintain its experiential advantage - many stores have become fulfillment centers where online order carts block aisles and associates are too busy pulling digital orders to provide the human connection that should differentiate physical retail
- Home Depot's efficiency wake-up call - Anne Marie Campbell revealed how using sales associates to fulfill online orders degraded in-store service, which inspired the retailer to create a separate team just for fulfilling online orders and ultimately protect the quality of service and experience
- “Creators are basically the new Black Friday.” – Phillip
- “It feels like we’ve come to the end of product…People used to be crazy about TVs as an innovation product. Now, there’s no interest at all. You can get an 80” HDTV for $500. We’ve peaked at the end of format for a lot of these products.” – Brian
- “‘We’re here on earth to fart around.’ – Kurt Vonnegut” – Brian Lange
In-Show Mentions:
- Read our Shoptalk Fall recap on Insiders
- New Modes 2025 Report
- Salish Matter at the American Dream Mall
Associated Links:
- Check out Future Commerce on YouTube
- Check out Future Commerce+ for exclusive content and save on merch and print
- Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
- Listen to our other episodes of Future Commerce
Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
596 episodes
Share
Manage episode 508564016 series 1854740
Content provided by Future Commerce, Phillip Jackson, and Brian Lange. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Future Commerce, Phillip Jackson, and Brian Lange or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Are the days of product hype, Black Friday rushes, and format innovation behind us? Phillip, Brian, and Alicia hold Shoptalk Fall conversations to the light of agentic culture and predict an increasingly inevitable flattening of tangible novelty. PLUS: Alicia brings on-the-ground insight and breaks down key highlights and impactful sessions from Shoptalk Fall.
Peak Format & Innovation Slump
Key takeaways:
- "Black Friday is every day" has killed the magic of seasonal shopping - constant sales and price monitoring tools have transformed holiday anticipation into year-round algorithmic optimization, stripping away the communal excitement of traditional retail events
- We're trapped in efficiency over joy - consumers secretly crave the experiential magic of shopping but have locked themselves into frictionless "couch commerce" that prioritizes speed over satisfaction, leaving us operationally optimized but emotionally empty
- In-person retail needs to maintain its experiential advantage - many stores have become fulfillment centers where online order carts block aisles and associates are too busy pulling digital orders to provide the human connection that should differentiate physical retail
- Home Depot's efficiency wake-up call - Anne Marie Campbell revealed how using sales associates to fulfill online orders degraded in-store service, which inspired the retailer to create a separate team just for fulfilling online orders and ultimately protect the quality of service and experience
- “Creators are basically the new Black Friday.” – Phillip
- “It feels like we’ve come to the end of product…People used to be crazy about TVs as an innovation product. Now, there’s no interest at all. You can get an 80” HDTV for $500. We’ve peaked at the end of format for a lot of these products.” – Brian
- “‘We’re here on earth to fart around.’ – Kurt Vonnegut” – Brian Lange
In-Show Mentions:
- Read our Shoptalk Fall recap on Insiders
- New Modes 2025 Report
- Salish Matter at the American Dream Mall
Associated Links:
- Check out Future Commerce on YouTube
- Check out Future Commerce+ for exclusive content and save on merch and print
- Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
- Listen to our other episodes of Future Commerce
Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
596 episodes
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Similar to Future Commerce
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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continue reading
Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
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continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
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Business tips for startups by proven entrepreneurs
…
continue reading
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Go offline with the Player FM app!
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