Phil Ranta (COO at Fixated) is a pioneer of the digital media revolution, working as a pre-YouTube professional web video producer in 2005, video content app creator before the smartphone revolution in 2007, an early exec in the MCN boom with two successful exits, and as the Head Gaming Creators at Facebook and Mobcrush, driving the live streaming and the creator-driven media paradigm shift. Phil joins the Funnel Vision Show to talk on founder-led brands and how to build one that generates revenue.

Becoming a content creator is the most popular career choice among Gen-Z, and in such a competitive market you can no longer just “wing it” and expect exceptional results. Phil refers to it as the ultimate get rich slow scheme, as you need to combine technical creator skills, creative innovations and a consistent publishing schedule to even have a chance at making a career out of it.

Tune into the full episode to learn how to thrive in the creator economy!

HIGHLIGHTS:

0:00 Intro
2:56 How does the creator economy work?
5:14 How the creator economy has evolved
7:32 The modern creator playbook
10:02 What got Phil into the creator world
12:42 What does Fixated do?
15:03 What platforms are crushing it in 2025?
18:25 Success is not a guarantee
20:35 Building a LinkedIn following

Connect with Mikael - https://www.linkedin.com/in/mikaeldia/

Connect with Phil - https://www.linkedin.com/in/philranta/