Best Funnelytics Podcasts (2025)

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From Curiosity to Conversion: The Power of Experimentation - Kameleoon – Collin Crowell 30:52

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4d ago30:52

30:52

In this episode of Marketing B2B Technology, Mike sits down with Collin Crowell, VP of Growth for Kameleoon North America, an experimentation platform. Collin discusses the evolution of Kameleoon as a global player in the MarTech industry, emphasises the importance of data-driven decision-making, and explains how Kameleoon enables teams to easily b…

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$2k Deal Closed By AI with No Human Intervention - Kevin Jacobson Jr. and Joshua Collier, Levrg AI 39:19

29d ago39:19

39:19

Joshua Collier and Kevin Jacobson Jr. (Co-founders of Levrg AI) join Mikael for a groundbreaking breakdown of how they helped a struggling fitness coach replace his human sales team with AI, generating 200 calls in 2 months and transforming his $20K/month business. Joshua and Kevin bring 32 years of combined sales experience and have pioneered the …

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Transforming the Customer Journey: How Funnelytics is Redefining Funnel Visualization with Mikael Dia 26:43

1M ago26:43

26:43

We’re joined by Mikael Dia, founder and CEO of Funnelytics, a visual journey mapping tool built to help marketers optimize conversions and better communicate strategy. Mikael shares how the rise of multi-touch, non-linear customer journeys inspired Funnelytics, and how the platform goes far beyond funnel mapping to uncover what drives results. We e…

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The $8.8 Million Challenge Funnel Strategy - Christian Davis, Full Stack Email Marketer 30:18

1M ago30:18

30:18

Christian Davis (Full-Stack Email Marketer) joins Mikael for an explosive breakdown of a 7-day challenge funnel that generated $8.8 million across three launches for publishing.com. Christian, who won Russell Brunson's affiliate competition for $100M Leads by 30% and has received personal replies from both Leila and Alex Hormozi praising his copy, …

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The Future of B2B Marketing: Trust, AI & Human Connection – B2B Marketing – Joel Harrison 27:04

1M ago27:04

27:04

We welcome back Joel Harrison, founder of B2B Marketing and a leading voice in the industry. Four years after his last appearance, Joel shares how B2B marketing has evolved – impacted by COVID, political tensions, AI, and tariffs. From the lasting power of podcasts to the shifting balance between brand and performance marketing, he explores the ris…

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The Funnel Behind Mike Koenigs Latest Book - Scott Conorton, CMO of The Superpower Accelerator 38:47

2M ago38:47

38:47

Scott Conorton (CMO for Mike Koenigs) joins Mikael for an in-depth breakdown of a high-converting book funnel that generated $9,000+ from just 1,112 page views. Scott, a seasoned copywriter who started during COVID and has written controls for major brands like Up Wellness and Backyard Vitality, convinced influencer Mike Koenigs to test cold traffi…

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Scaling eCom Revenue From $5k to $1 Million/Month with Nicholas Delgado, CEO of TNA Associates 25:59

2M ago25:59

25:59

Nicholas Delgado (CEO of TNA Associates) joins Mikael for the premiere episode of Funnel Vision's new season to break down how he scaled a D2C skincare brand from $5,000 to $1 million per month in revenue within a year using data science and AI-driven marketing strategies. Nicholas specializes in quantitative modeling and business analytics, helpin…

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Unlocking Demand Generation – Alex Alexin – Insightful 26:43

2M ago26:43

26:43

Alex Alexin, Head of Demand Generation at Insightful, shares how she found her way into marketing and ultimately into demand gen. She unpacks what demand generation really means today, beyond leads, and why data, analytics, and operations are at the core of effective strategy. Learn how Insightful uses behavioral insights to refine personas, the ev…

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Why B2B Needs to Embrace Experimentation – Convert.com – Eddie Casado 27:39

2M ago27:39

27:39

Eddie Casado, Affiliate and Technology Partnerships Manager at Convert.com, an A/B testing tool, joins the podcast to explore the world of B2B marketing and conversion rate optimization. Eddie highlights how Convert.com is carving out a distinct space in the A/B testing world, emphasizes the challenges B2B marketers face, particularly around intern…

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Navigating the Future of Content Management - Mark Wheeler - Storyblok 28:29

2M ago28:29

28:29

Mark Wheeler, CMO of Storyblok, shares insights into how Storyblock differentiates itself from other headless CMS providers, discusses the shift from traditional search to AI search, and how an API-first approach can enhance content visibility in the age of generative AI. He offers valuable advice for marketers, encouraging them to focus on persona…

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Why Brands are Ignoring LinkedIn Creators and Losing Big - AJ Eckstein, Founder/CEO Creator Match 25:22

3M ago25:22

25:22

AJ Eckstein (Founder & CEO of Creator Match) joins Mikael to discuss the emerging world of LinkedIn creator marketing and how brands can leverage professional influencers for B2B growth. AJ's company Creator Match has run some of the biggest LinkedIn creator campaigns including Notion's viral "Notion Faces" campaign with 50 creators posting simulta…

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From Data to Decisions - Lars Grønnegaard - Dreamdata 31:18

3M ago31:18

31:18

Lars Grønnegaard, COO and Co-Founder of Dreamdata, joins Mike to discuss data utilization in B2B marketing and the importance of understanding what truly drives sales. They talk about the complexities of attribution in B2B marketing, particularly with long buying cycles, and highlight the importance of collecting and analyzing data, even though mul…

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Why most agencies fail at onboarding (and how to fix it) - Taylor McMaster, Founder of DOT & Company 24:46

3M ago24:46

24:46

Taylor McMaster (Founder of DOT & Company) joins Mikael to discuss client onboarding and account management strategies that help agency owners scale beyond the day-to-day operational bottlenecks. Over the past 6 years, Taylor has helped over 12,000 agency owners optimize their onboarding processes through her fractional account management services.…

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How AI has changed B2B copywriting - Chris Silvestri, Founder of Conversion Alchemy 21:31

3M ago21:31

21:31

Chris Silvestri (Founder of Conversion Alchemy) helps series A - C B2B SaaS companies increase their conversions by improving their messaging. By applying his copywriting and positioning skills, his clients have seen their conversions improve anywhere from 30 - 200%. Chris started out as a software engineer, but later on pivoted to solopreneurship.…

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Navigating Social Media Chaos - Emeric Ernoult - Agorapulse 33:17

3M ago33:17

33:17

Emeric Ernoult, Co-Founder and CEO of Agorapulse, talks about how the company grew from a Facebook contest tool into a full social media management platform. He shares the ups and downs of keeping up with the fast-changing world of social media marketing and how B2B marketers can the get most out of their social media platforms. He encourages B2B m…

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The Power of Brand Marketing: Transforming B2B Marketing Strategies – Sean Adams – Brand Metrics 28:15

3M ago28:15

28:15

Sean Adams, CMO of Brand Metrics, discusses brand measurement and its impact on how B2B marketers approach their advertising strategies. He highlights the importance of understanding consumer perception through metrics such as awareness, consideration, preference, and action intent, while advocating for a holistic approach that goes beyond last-cli…

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Harnessing Intent Data: How to Drive Effective B2B Campaigns – Riaz Kanani – Radiate B2B 26:25

4M ago26:25

26:25

Riaz Kanani, CEO and founder of Radiate B2B returns to the podcast to discuss the evolving landscape of B2B marketing. Mike and Riaz explore the shift in buyer behaviour, the rise of account-based marketing (ABM), and the importance of intent data in driving effective campaigns. Riaz shares insights on common mistakes in ABM strategies and highligh…

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Unlocking ABM Success: How Recotap Empowers Companies on LinkedIn 21:01

4M ago21:01

21:01

Ganesh Chithambalam, Co-founder at Recotap, explores how account-based marketing is evolving and discussed the challenges marketers face when it comes to effectively marketing their products. Learn how Recotap is enhancing ABM by using LinkedIn as a high impact advertising platform and empowering smaller SaaS companies to run personalised campaigns…

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Empowering Marketers with AI – Sam Mallikarjunan – agent.ai 27:37

4M ago27:37

27:37

Empowering Marketers with AI – Sam Mallikarjunan – agent.ai Discover how Sam Mallikarjunan, Growth Lead at agent.ai transitioned from being an AI skeptic to an advocate, and learn about the innovative platform that allows anyone to build and customize AI agents, regardless of their technical skills. Mike and Sam explore what AI agents are, share re…

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The Power of Audience Narratives – Francesco D’Orazio – Pulsar 27:45

5M ago27:45

27:45

Francesco D’Orazio, founder of audience intelligence platform Pulsar, joins the latest episode of Marketing B2B Tech to share his journey from studying the internet's impact on society to founding Pulsar, a company that helps brands understand how people engage online. He dives into the challenges of navigating the fragmented media landscape and ho…

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Return on Investment or Risk of Ignoring? – Gurmeet Dhaliwal – Diodes Incorporated 31:37

5M ago31:37

31:37

In the next episode of our marketing professionals series, Gurmeet Dhaliwal, Head of Corporate Marketing and Investor Relations at Diodes Incorporated, shares his journey from engineering to marketing, and Diodes' approach to enhancing brand awareness, generating demand, and building strong customer relationships. He offers valuable insights on how…

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How to Charge What You’re Worth - Jake Hundley, CEO of Evergrow Marketing 24:07

5M ago24:07

24:07

Jake Hundley (CEO of Evergrow Marketing, Host of The Agency Growth Podcast) operates in the landscaping & lawn care industry. To date, 100% of their business has come inbound - which is a dream state for most agency owners. Jake and his co-founder Cody both worked at agencies prior to founding their own, and they recommend doing the same to anyone …

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The Evolution of PR – James McCann – Everhaze 26:31

5M ago26:31

26:31

James McCann, CEO of Everhaze, an all-in-one PR platform, shares insights into the challenges PR professionals face today, particularly in proving ROI and managing media relations in a digital world. He discusses how Everhaze aims to transform PR into actionable business intelligence, helping brands and agencies demonstrate the true value of their …

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How to Use Text Messaging in Marketing - Bianca Blake, Co-Founder of Klickrr 23:38

5M ago23:38

23:38

Bianca Blake (Co-Founder of Klickrr) is an expert in leveraging text-messaging as a marketing channel. Texting is a heavily underrated marketing channel. Before founding Klickrr, Bianca ran marketing for various corporations. After getting fed up with the corporate life, she found a few contractor opportunities that ultimately grew into a consultan…

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Master the Marketing Mindset - Patrick Ward, VP of Marketing at Media.Monks 25:10

6M ago25:10

25:10

Patrick Ward (VP of Marketing, Formula.Monks at Media.Monks) joins Mikael to help marketers figure out what it takes to become a truly legendary marketer. He’s constructed world-class campaigns with such global multi-billion dollar clients & partners as Google, Nike, Walmart, Sony, Allianz, Fiji Airways, Oracle, and The U.S. Space Force. What many …

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BOFU Matters Most in B2B SaaS - Chris Roche, CEO of Catalyst Consulting 22:02

6M ago22:02

22:02

Chris Roche (CEO of Catalyst Consulting) joins Mikael to discuss the bottom of the funnel (BOFU) for B2B tech. Chris is an ex-CRO who founded his agency 3 years ago, which has now grown to over 7 figures in ARR. One hugely impressive stat about Catalyst Consulting is that Chris has been able to scale the agency to 7 figures with only around $10k sp…

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Brand vs Performance Marketing and Why PR Matters - Lindsey Carnett, CEO/Founder of Marketing Maven 23:05

6M ago23:05

23:05

Lindsey Carnett (CEO & Founder of Marketing Maven, Author of The Marketing Maven Method: Secrets of a Maven) joins Mikael to help agency owners differentiate between brand and performance marketing, and better understand how to approach PR. Brand Marketing & PR often get neglected in favour of performance marketing due to it being more difficult to…

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Affiliate Marketing & Why it’s Still Relevant - Robert Glazer, Founder of Acceleration Partners 22:18

6M ago22:18

22:18

Robert Glazer (5x Entrepreneur, #1 WSJ & USA Today Best Selling Author, Top 0.1% Podcast Host) is an expert in all things affiliate marketing. His affiliate journey started with the realization that cost-effective lead sources are the lifeblood of business, and at the time content partnerships were a brand new niche that could provide exactly that.…

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How to Win in The Creator Economy - Phil Ranta, COO at Fixated 22:39

6M ago22:39

22:39

Phil Ranta (COO at Fixated) is a pioneer of the digital media revolution, working as a pre-YouTube professional web video producer in 2005, video content app creator before the smartphone revolution in 2007, an early exec in the MCN boom with two successful exits, and as the Head Gaming Creators at Facebook and Mobcrush, driving the live streaming …

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Psychometric Assessments for Marketers - Stephanie Kelly, CPO at Styles 22:00

6M ago22:00

22:00

Stephanie Kelly (Chief Product Officer at Styles) started her career in marketing and communications before transitioning to executive coaching. After 15 years in marketing, including working with boutique agencies and in crisis communications, she experienced a health challenge that led to a profound career shift. She became passionate about helpi…

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Agency Growth Requires Real Systems - Craig Rodney, Founder of The Agency Coach 21:38

6M ago21:38

21:38

Craig Rodney (Founder at The Agency Coach) helps agencies systemize their processes and scale. He started his first agency way back in 2002, grew the business, went through a merger and in 2013 sold his first business. After 2016, he started coaching other agency owners so they can follow his path. The first big mistake that Craig had to pinpoint a…

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Navigating Programmatic Advertising – David Nelson – Limelight Inc 27:08

6M ago27:08

27:08

Mike is joined by David Nelson, Co-Founder and CEO of Limelight Inc, to discuss programmatic advertising. David shares insights from his career, starting in the insurance industry and transitioning into digital marketing and ad tech. He explains how Limelight operates as a programmatic advertising trading platform, connecting publishers and adverti…

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How to Sell Into the Enterprise - Frank S. Pierce, 3x CMO & Enterprise Seller 18:56

7M ago18:56

18:56

Frank S. Pierce (3x CMO with enterprise sales expertise in Financial Services, Retail and Tech) joined the show to discuss how agencies can get out of the SMB space and secure upmarket clients. While Frank started out in Marketing and has held 3 CMO roles, his latest career accolades are mostly in the realm of enterprise sales. As a marketer, he sa…

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The State of AI in Content Marketing - Audra Carpenter, Founder of ATEC Dynamics and zindo+co 20:13

7M ago20:13

20:13

Audra Carpenter (Founder of ATEC Dynamics and zindo+co) is an expert in utilizing AI in marketing. She’s worked with companies across the whole spectrum - from early stage startups all the way to the Fortune 500, providing services such as website building, AI implementation and overall strategy. When it comes to AI implementation, Audra started wi…

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$200M+ in Email Revenue - Phillip Rivers, Founder of Growthpointe (2 Exits) 21:37

7M ago21:37

21:37

Phil Rivers (Founder of Growthpointe, 2 previous exits) has generated $200+M in email revenue for his eCommerce clients. The King of Klaviyo has acquired 500+ clients during his agency career. Phil started creating email lists in 2005. After he graduated college, he joined a software company and started a marketing side hustle. At first, he was a g…

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Running a Bespoke Strategy Agency - Jade Caillot, Founder of ELLEVATE 23:37

7M ago23:37

23:37

Jade Caillot (Founder of ELLEVATE) runs a specialized agency in accelerating the growth of women-founded and women-led businesses. As of December 2024, she’s also a Forbes featured Marketing Expert. In simpler terms - they take businesses that aren’t sure how to scale to their goals and make their dreams a reality. They focus on helping companies m…

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How US Navy Veterans Run an Agency - Brian Ahmadi, CEO of Maximum Profits Agency 23:17

7M ago23:17

23:17

Brian Ahmadi (CEO of Maximum Profits Agency) started his agency journey after many years in the US Navy. He helped his first batch of clients - bars - manage their social media accounts for $500/month and free drinks for his crew. They quickly spread through word of mouth and started getting clients left and right. Deployments halted their progress…

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How to Build an Effective Agency - Jonathan Cogan, Founder of Sephrina Strategy 22:18

7M ago22:18

22:18

Jonathan Cogan (Founder of Sephrina Strategy) is an agency leader, marketing strategist, brand consultant, coach, teacher and facilitator with a 20-year track record helping to launch and grow businesses, brands and campaigns in Canada, the U.S. and globally. Jon is a big proponent of effectiveness leading to efficiency. Big networks and corporatio…

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Agency Profitability and How To Achieve It - Marcel Petitpas, Co-Founder & CEO of Parakeeto 24:34

7M ago24:34

24:34

Marcel Petitpas (Co-Founder and CEO of Parakeeto), has helped 100+ agencies measure & improve their profitability through consulting and technology. Some of their clients have been able to decrease their overtime AND grow 90%+ YOY. He also hosts The Agency Profit Podcast - the only podcast that tackles the topic of agency profitability. Agencies of…

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How to Make B2B Marketing Exciting – Dan Ruby – Nobl9 26:49

7M ago26:49

26:49

Mike is joined by Dan Ruby, VP of Marketing at Noble9, a leading reliability platform that helps manage and monitor application reliability. Dan discusses the challenges of marketing a product that aims to keep issues unnoticed by end users and how storytelling can make a traditionally "unexciting" product compelling and engaging. The conversation …

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Navigating the Future of Marketing: Insights from a Fractional CMO - Andy Culligan 33:22

8M ago33:22

33:22

Ever wondered what a Fractional CMO does? Andy Culligan dives into the fascinating world of Fractional CMOs. He walks us through his career journey and explains how his role has become a game-changer in today’s fast-paced marketing landscape. Andy discusses the benefits of hiring a Fractional CMO compared to a full-time employee and shares valuable…

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Building Relationships in Digital PR - Vince Nero - BuzzStream 31:23

9M ago31:23

31:23

Vince Nero, Director of Content Marketing at BuzzStream discusses the changing landscape of digital PR and SEO. Learn how BuzzStream helps marketers build strong relationships with journalists and navigate the evolving landscape of digital outreach. Vince discusses the importance of personalization in email marketing, the impact of recent Google up…

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Lead Generation: The Power of Quiz Marketing - Maxwell Nee - ScoreApp 22:56

9M ago22:56

22:56

Maxwell Nee, Chief Revenue Officer at ScoreApp, joins Mike to discuss quiz marketing and how businesses can engage potential customers through interactive quizzes that not only entertain but also provide valuable insights into their needs. Maxwell shares his thoughts on the evolving marketing landscape and emphasizes the importance of personal conn…

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How to Build a Self-Sufficient Agency - Robert Da Costa, Agency Coach & Mentor 24:37

9M ago24:37

24:37

Rob Da Costa (Business Owner, Agency Coach & Mentor), helps agency owners grow their agencies in a sustainable and profitable way. Having started, grew and sold his own agency, he has an in-depth understanding of the challenges agency owners face. Back in 1992, Rob was a marketer for early tech companies. They kept trying to hire agencies but alway…

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Staying Ahead of Marketing Trends for 20+ Years - David Meerman Scott, Best-selling Author & Advisor 25:33

9M ago25:33

25:33

David Meerman Scott (Entrepreneur, Advisor, Keynote Speaker and WSJ Best-selling Author) began his entrepreneurial journey in 2002 - at the cusp of the internet revolution. Now he’s written 12 books that have sold millions of copies, done marketing and business presentations on all 7 continents, advised countless clients and been on HubSpot’s advis…

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The Future of Marketing through Gifting and Direct Mail - Kris Rudeegraap - Sendoso 23:34

9M ago23:34

23:34

Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, shares how his experience in software sales led him to create a platform simplifying personalized gifting and direct mail. With global fulfillment centers and a robust marketplace, Sendoso helps marketers connect with prospects more effectively by leveraging personalization. Kris highlights Sendoso…

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11 Years of Growing the Digital Marketing Institute - Ken Fitzpatrick, ex-CEO of DMI 22:41

9M ago22:41

22:41

Ken Fitzpatrick led the Digital Marketing Institute (DMI) - the largest global digital marketing training and certification body with 75k+ certifications and 330k+ members - for over 11 years until he moved on to a new role at BPP 2 months ago. He’s also led companies to 3 successful exits. The focus of DMI was always to create a standard that rais…

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the Close Enterprise Deals playbook - Christian Banach, Principal at Christian Banach 4:51

9M ago4:51

4:51

Full Episode Here - https://youtu.be/eOZ9DQhM7LEBy Mikael Dia - Performance Marketing Expert

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Build Trust: The Secret to Closing Sales Effectively - Sophie Neate - ABB 25:17

10M ago25:17

25:17

Mike is joined by Sophie Neate, Global Head of Digital Marketing and Content at ABB Electrification. Sophie dives into her career journey and offers a glimpse into the strategies that set ABB apart. She discusses how ABB leverages its strengths across industries to deliver value to a broad audience and how it strategically communicates to different…

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Start Closing 6 & 7-Figure Contracts - Christian Banach, Principal at Christian Banach 19:12

10M ago19:12

19:12

Christian Banach (Principal and Chief Growth Officer at Christian Banach) helps agencies, B2B companies, small to large, across marketing disciplines, land 6- and 7-figure opportunities predictably through consulting, training, and outsourced lead generation services. More than 20 years ago, Christian started his career by throwing small social eve…