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Welcome to Funnel Vision, Hosted by Mikael Dia, Founder & CEO of Funnelytics - a revolutionary marketing analytics software that allows marketers and business owners to map and track their sales and marketing campaigns visually. We feature Marketing Agency Owners and Performance Marketers to highlight the tactics, tools and strategies they use to grow their own business and their clients. Funnel Vision brings you 3 episodes every single week that aim to highlight the strategies used by succe ...
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Beyond 8 Figures

A.J. Lawrence

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At Beyond 8 Figures, we believe in DELIBERATE entrepreneurship. It means creating a solid foundational framework for your entrepreneurial journey, building from a place of passion, and intentionally aligning your actions with your goals so that you can create success on your terms. Join A.J. Lawrence, the journeyman entrepreneur with several 7 figure exits, as he shares honest conversations with successful entrepreneurs about their experiences starting and scaling businesses to $10M and beyo ...
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Success isn’t just about scale—it’s about control. And sometimes that means cutting through the chaos you created. In this episode, I sit down with Mikael Dia, founder of Funnelytics, to talk about how simplifying your operations, offers, and mindset can unlock the growth you’ve been chasing. We get into the real stuff: what happens after the VC ch…
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Taylor McMaster (Founder of DOT & Company) joins Mikael to discuss client onboarding and account management strategies that help agency owners scale beyond the day-to-day operational bottlenecks. Over the past 6 years, Taylor has helped over 12,000 agency owners optimize their onboarding processes through her fractional account management services.…
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Chris Silvestri (Founder of Conversion Alchemy) helps series A - C B2B SaaS companies increase their conversions by improving their messaging. By applying his copywriting and positioning skills, his clients have seen their conversions improve anywhere from 30 - 200%. Chris started out as a software engineer, but later on pivoted to solopreneurship.…
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Ever feel like the business you built is running you? In this episode, I sit down with John F. Kettley, founder of Sales Masters Guild, to talk about how entrepreneurs lose their way as their company grows—and what it really takes to regain control of your business. We talk mindset, sales systems, burnout, and the moment most founders realize they’…
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Let’s be honest—most founders are chasing traction without stopping to ask: Is this still what I want to build? In this episode, I talk with Amit Garg, Managing Partner at Tau Ventures, about what it means to build a purpose-aligned business from the ground up. From launching a hospital in India to raising $86M for a venture fund, Amit shares what …
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Success isn’t always what it looks like on the outside. In this episode, I talk with Justin Breen about what it really means to lead a visionary business—with clarity, intention, and zero fluff. We unpack Kolbe scores, mindset patterns, and the four traits that set true visionaries apart from the pack. 🔥 Inside this episode: How to measure your lif…
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What if everything you know about “value-driven copy” is wrong? In this episode, I talk to Will Green, Founder of Copy Road, about what actually makes copy convert. We dive into the difference between trust and tricks, and why the best copy doesn’t need a sales funnel—it needs a promise, proof, and process. 🔥 What you’ll learn: Why most copywriting…
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Success isn’t just about strategy—it’s about how you communicate it. And when the message isn’t landing, it’s probably not your offer. It’s your story. In this episode, storytelling expert Karen Eber joins A.J. to explore how to build trust with storytelling—whether you're pitching, leading, or aligning your team. You’ll learn how to craft stories …
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Success isn’t just about hustle—it’s about smart ownership. In this episode, I sit down with Ben Kelly, an acquisition entrepreneur who’s scaled five businesses with little to no upfront cash. We talk about how you can skip the startup chaos and buy a business that’s already thriving. 🔥 You’ll learn: The “aha” moment that made Ben leave JPMorgan Wh…
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Growth doesn’t come from hustle. It comes from clarity. Sean Si hit the wall most founders do — trying to do everything, lead everyone, and fix all the things. Then he blew it up and started fresh. In this episode, he walks us through how he scaled SEO Hacker by simplifying, delegating, and focusing on what actually matters. ✅ What burnout taught h…
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You built the business. You cashed out. Now what? Most founders think they need to “reinvest everything” or go chase the next big thing. But in this episode of Beyond 8 Figures, I sit down with Ben Fraser of Aspen Funds to break down how to invest after selling a business — the right way. Ben’s been inside this game since the last recession. He wat…
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Most founders wait too long to adapt. Ray Deck says that’s a mistake—and shows how to scale smarter using the tools you already have. What if the biggest leverage in your business isn’t new funding or a bigger team—but the knowledge and trust you’ve already built? This week, I’m joined by Ray Deck, founder of State Change, to break down how AI, no-…
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🎙️ What if your biggest business breakthrough came from TikTok… in a language you barely spoke anymore? This week, I sat down with Kanessa Muluneh, the powerhouse behind the fashion brand MULU. She built a thriving clothing company in Africa—not through Shopify or ads—but through Telegram, WhatsApp, and a loyal audience she nurtured with blunt hone…
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Jake Hundley (CEO of Evergrow Marketing, Host of The Agency Growth Podcast) operates in the landscaping & lawn care industry. To date, 100% of their business has come inbound - which is a dream state for most agency owners. Jake and his co-founder Cody both worked at agencies prior to founding their own, and they recommend doing the same to anyone …
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Bianca Blake (Co-Founder of Klickrr) is an expert in leveraging text-messaging as a marketing channel. Texting is a heavily underrated marketing channel. Before founding Klickrr, Bianca ran marketing for various corporations. After getting fed up with the corporate life, she found a few contractor opportunities that ultimately grew into a consultan…
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Hiring global talent is no longer just for massive corporations—it’s a game-changer for small and mid-sized businesses, too. In this episode, I sit down with Kevin Ashcroft, a veteran in outsourcing and remote work, to break down the exact strategies you can use to hire, manage, and scale a global team efficiently. 💡 Learn how to avoid common outso…
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Patrick Ward (VP of Marketing, Formula.Monks at Media.Monks) joins Mikael to help marketers figure out what it takes to become a truly legendary marketer. He’s constructed world-class campaigns with such global multi-billion dollar clients & partners as Google, Nike, Walmart, Sony, Allianz, Fiji Airways, Oracle, and The U.S. Space Force. What many …
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Chris Roche (CEO of Catalyst Consulting) joins Mikael to discuss the bottom of the funnel (BOFU) for B2B tech. Chris is an ex-CRO who founded his agency 3 years ago, which has now grown to over 7 figures in ARR. One hugely impressive stat about Catalyst Consulting is that Chris has been able to scale the agency to 7 figures with only around $10k sp…
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💡 Think hiring global talent means outsourcing to low-level VAs? Think again. Jon Matzner shares a game-changing approach to hiring and automation that can actually help you scale. 🔑 In This Episode, You’ll Learn: ✅ The biggest mistake founders make when hiring global talent ✅ How to structure your team for high-leverage growth ✅ Why media leverage…
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Lindsey Carnett (CEO & Founder of Marketing Maven, Author of The Marketing Maven Method: Secrets of a Maven) joins Mikael to help agency owners differentiate between brand and performance marketing, and better understand how to approach PR. Brand Marketing & PR often get neglected in favour of performance marketing due to it being more difficult to…
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Robert Glazer (5x Entrepreneur, #1 WSJ & USA Today Best Selling Author, Top 0.1% Podcast Host) is an expert in all things affiliate marketing. His affiliate journey started with the realization that cost-effective lead sources are the lifeblood of business, and at the time content partnerships were a brand new niche that could provide exactly that.…
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Phil Ranta (COO at Fixated) is a pioneer of the digital media revolution, working as a pre-YouTube professional web video producer in 2005, video content app creator before the smartphone revolution in 2007, an early exec in the MCN boom with two successful exits, and as the Head Gaming Creators at Facebook and Mobcrush, driving the live streaming …
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This episode isn’t just another polished success story—it’s the raw, unfiltered reality of what it really takes to build something big. Brad Pedersen has been through the wringer: rapid growth, crushing failures, and three bankruptcies before finally getting it right. In this episode, Brad shares invaluable business growth lessons, offering insight…
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Stephanie Kelly (Chief Product Officer at Styles) started her career in marketing and communications before transitioning to executive coaching. After 15 years in marketing, including working with boutique agencies and in crisis communications, she experienced a health challenge that led to a profound career shift. She became passionate about helpi…
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In this solo episode, I dive deep into the recurring marketing and sales challenges that plague seven-figure businesses trying to scale higher. Drawing from my personal experience and conversations with numerous founders, I explore how scattered marketing data, unclear ROI, and founder bottlenecks can stall growth. Key areas covered: ✅ The challeng…
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Craig Rodney (Founder at The Agency Coach) helps agencies systemize their processes and scale. He started his first agency way back in 2002, grew the business, went through a merger and in 2013 sold his first business. After 2016, he started coaching other agency owners so they can follow his path. The first big mistake that Craig had to pinpoint a…
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Picture this: you're grinding away, trying to scale your business, but growth feels like pushing a boulder uphill. What if the problem isn’t how hard you're working but what you're working on? Jason Ehrlich proves there’s a smarter way: one that doesn’t rely on burning out to level up. His journey from corporate life to founding two successful inve…
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Frank S. Pierce (3x CMO with enterprise sales expertise in Financial Services, Retail and Tech) joined the show to discuss how agencies can get out of the SMB space and secure upmarket clients. While Frank started out in Marketing and has held 3 CMO roles, his latest career accolades are mostly in the realm of enterprise sales. As a marketer, he sa…
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Audra Carpenter (Founder of ATEC Dynamics and zindo+co) is an expert in utilizing AI in marketing. She’s worked with companies across the whole spectrum - from early stage startups all the way to the Fortune 500, providing services such as website building, AI implementation and overall strategy. When it comes to AI implementation, Audra started wi…
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In today’s solo episode, I share a personal journey into how blending traditional meditation with modern neurofeedback technology is transforming my approach to stress, focus, and decision-making. I kick things off by reminding you of my Lifetime Consultant offer available at beyondcmo.com—a resource I’ve developed to help entrepreneurs navigate th…
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Phil Rivers (Founder of Growthpointe, 2 previous exits) has generated $200+M in email revenue for his eCommerce clients. The King of Klaviyo has acquired 500+ clients during his agency career. Phil started creating email lists in 2005. After he graduated college, he joined a software company and started a marketing side hustle. At first, he was a g…
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Jade Caillot (Founder of ELLEVATE) runs a specialized agency in accelerating the growth of women-founded and women-led businesses. As of December 2024, she’s also a Forbes featured Marketing Expert. In simpler terms - they take businesses that aren’t sure how to scale to their goals and make their dreams a reality. They focus on helping companies m…
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Let’s get straight to it—growth is about making strategic moves, not taking leaps of faith. In this episode, I’m revealing the powerhouse partners behind our $38K+ Business Growth Giveaway. These aren’t just service providers; they’re battle-tested entrepreneurs with proven systems that can help you: Maximize Profits Boost Customer Retention Improv…
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