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The Modern Marketing Leader’s Playbook: Brand, Demand, & AI | FYM Ep. 57

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Manage episode 510017373 series 2107190
Content provided by Arti Sharma. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arti Sharma or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Fuel Your Marketing, Arti Sharma welcomes Maureen Plowman, Global Brand & Demand Leader (SmartBear, IBM, Constant Contact), to explore how brand, demand gen, AI, and storytelling all intersect to drive meaningful growth.

Topics discussed:

-Why demand generation fails without a strong brand foundation

-How to create customer-obsessed messaging that drives real loyalty

-The role of AI in marketing (and where human connection still wins)

-How to measure brand impact with real business metrics

-Building employee brand advocates & internal storytelling

-Leading marketing through enterprise change, IPOs & acquisitions

-Advice for the next generation of CMOs looking to lead with passion + results

💡 Maureen brings 20+ years of experience across tech, HR, and global SaaS — this is a must-watch for marketing leaders ready to elevate how they connect brand to revenue.

🔔 Subscribe for more real talk with B2B marketing visionaries!

Important Links and Resources:

Book a strategy call: https://measuremarketing.com/book-a-strategy-call/

Meet the team: https://measuremarketing.com/about-us/

Free Revenue Readiness Assessment - https://measuremarketing.typeform.com/to/x35843ya?utm_source=xxxxx&utm_medium=xxxxx&utm_campaign=xxxxx&utm_term=xxxxx&utm_content=xxxxx

Marketing in the Age of Search Everywhere: SEO for AI, Social, and Human Behavior - https://measuremarketing.com/marketing-in-the-age-of-search-everywhere-seo-for-ai-social-and-human-behavior/

#MarketingLeadership #BrandStrategy #DemandGeneration #AIinMarketing #CMOPlaybook #CustomerObsession #FuelYourMarketing

  continue reading

60 episodes

Artwork
iconShare
 
Manage episode 510017373 series 2107190
Content provided by Arti Sharma. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arti Sharma or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Fuel Your Marketing, Arti Sharma welcomes Maureen Plowman, Global Brand & Demand Leader (SmartBear, IBM, Constant Contact), to explore how brand, demand gen, AI, and storytelling all intersect to drive meaningful growth.

Topics discussed:

-Why demand generation fails without a strong brand foundation

-How to create customer-obsessed messaging that drives real loyalty

-The role of AI in marketing (and where human connection still wins)

-How to measure brand impact with real business metrics

-Building employee brand advocates & internal storytelling

-Leading marketing through enterprise change, IPOs & acquisitions

-Advice for the next generation of CMOs looking to lead with passion + results

💡 Maureen brings 20+ years of experience across tech, HR, and global SaaS — this is a must-watch for marketing leaders ready to elevate how they connect brand to revenue.

🔔 Subscribe for more real talk with B2B marketing visionaries!

Important Links and Resources:

Book a strategy call: https://measuremarketing.com/book-a-strategy-call/

Meet the team: https://measuremarketing.com/about-us/

Free Revenue Readiness Assessment - https://measuremarketing.typeform.com/to/x35843ya?utm_source=xxxxx&utm_medium=xxxxx&utm_campaign=xxxxx&utm_term=xxxxx&utm_content=xxxxx

Marketing in the Age of Search Everywhere: SEO for AI, Social, and Human Behavior - https://measuremarketing.com/marketing-in-the-age-of-search-everywhere-seo-for-ai-social-and-human-behavior/

#MarketingLeadership #BrandStrategy #DemandGeneration #AIinMarketing #CMOPlaybook #CustomerObsession #FuelYourMarketing

  continue reading

60 episodes

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