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FYM Ep. 54 - How Small Brands Win Big: The CPG Marketing Playbook

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Manage episode 493741756 series 2107190
Content provided by Arti Sharma. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arti Sharma or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
How does a small, purpose-driven snack brand take on the giants? In this episode of Fuel Your Marketing, Arti Sharma is joined by Megan Loach Tomulka, CMO and Co-Owner of Rawcology—a Canadian, family-owned, allergen-free snack company that’s making big waves in CPG.

💡 Megan reveals how Rawcology is scaling through:

  • Authentic storytelling & community-first strategy
  • Creating emotional connection in the age of AI
  • Leveraging influencer marketing & organic content
  • Data-driven decisions & feedback loops for growth
  • Getting customer reviews that actually convert
  • Focusing on what works, instead of chasing every trend

Whether you're a founder, CPG marketer, or brand builder, this episode will inspire you to think big, stay focused, and grow with intention.

🔔 Subscribe for more B2B, e-commerce, and marketing leadership episodes!

#CPGMarketing #GTMGrowth #BrandStorytelling #Rawcology #CustomerExperience #GTMAgency

Helpful Resources: Book a strategy call: https://measuremarketing.com/book-a-s... Meet the team: https://measuremarketing.com/about-us/ Free Revenue Readiness Assessment: https://tinyurl.com/Revenue-Readiness... Maximizing Growth: How to Structure Your Marketing Budget for Success: https://measuremarketing.com/maximizing-growth-how-to-structure-your-marketing-budget-for-success/

  continue reading

58 episodes

Artwork
iconShare
 
Manage episode 493741756 series 2107190
Content provided by Arti Sharma. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arti Sharma or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
How does a small, purpose-driven snack brand take on the giants? In this episode of Fuel Your Marketing, Arti Sharma is joined by Megan Loach Tomulka, CMO and Co-Owner of Rawcology—a Canadian, family-owned, allergen-free snack company that’s making big waves in CPG.

💡 Megan reveals how Rawcology is scaling through:

  • Authentic storytelling & community-first strategy
  • Creating emotional connection in the age of AI
  • Leveraging influencer marketing & organic content
  • Data-driven decisions & feedback loops for growth
  • Getting customer reviews that actually convert
  • Focusing on what works, instead of chasing every trend

Whether you're a founder, CPG marketer, or brand builder, this episode will inspire you to think big, stay focused, and grow with intention.

🔔 Subscribe for more B2B, e-commerce, and marketing leadership episodes!

#CPGMarketing #GTMGrowth #BrandStorytelling #Rawcology #CustomerExperience #GTMAgency

Helpful Resources: Book a strategy call: https://measuremarketing.com/book-a-s... Meet the team: https://measuremarketing.com/about-us/ Free Revenue Readiness Assessment: https://tinyurl.com/Revenue-Readiness... Maximizing Growth: How to Structure Your Marketing Budget for Success: https://measuremarketing.com/maximizing-growth-how-to-structure-your-marketing-budget-for-success/

  continue reading

58 episodes

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