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FYM Ep. 53 - Mastering Storytelling, Focus & Courage in B2B w/ Udi Ledergor, Chief Evangelist @ Gong

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Manage episode 482959979 series 2107190
Content provided by Arti Sharma. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arti Sharma or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we’re joined by Udi Ledergor, Chief Evangelist at Gong, best-selling author, and B2B marketing legend, to explore how brands can stand out by mastering storytelling, focus, and courageous marketing. From disrupting categories to building human-centric brand experiences, Udi shares powerful insights for marketers ready to break the mold.

💡 Topics we cover:

  • What most B2B brands still get wrong about GTM
  • Courageous marketing vs best practices
  • How storytelling elevates your message
  • The shift from B2B to human-to-human marketing
  • Product vs content marketing: The separation that matters
  • Tips for modern GTM motions & prioritization
  • Leadership, team empowerment & avoiding burnout

Whether you're a founder, CMO, or marketing leader—this is a masterclass in bold brand building.

🔥 Subscribe for more go-to-market insights from top voices like Udi Ledergor and Arti Sharma.

#B2BMarketing #Storytelling #GTMStrategy #CourageousMarketing #Gong #UdiLedergor #CategoryCreation #GTMAgency #B2Bmarketingagency #DemandGenAgency

Important Links and Resources:

Book a strategy call: https://measuremarketing.com/book-a-s...

Meet the team: https://measuremarketing.com/about-us/

Free Revenue Readiness Assessment - https://tinyurl.com/Revenue-Readiness...

How to Choose a Marketing Agency That Drives Growth for Your Business: https://measuremarketing.com/how-to-c...

Grab your copy of Udi's latest book - Courageous Marketing: The B2B Marketer's Playbook for Career Success https://mybook.to/courageousmarketing

  continue reading

56 episodes

Artwork
iconShare
 
Manage episode 482959979 series 2107190
Content provided by Arti Sharma. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arti Sharma or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we’re joined by Udi Ledergor, Chief Evangelist at Gong, best-selling author, and B2B marketing legend, to explore how brands can stand out by mastering storytelling, focus, and courageous marketing. From disrupting categories to building human-centric brand experiences, Udi shares powerful insights for marketers ready to break the mold.

💡 Topics we cover:

  • What most B2B brands still get wrong about GTM
  • Courageous marketing vs best practices
  • How storytelling elevates your message
  • The shift from B2B to human-to-human marketing
  • Product vs content marketing: The separation that matters
  • Tips for modern GTM motions & prioritization
  • Leadership, team empowerment & avoiding burnout

Whether you're a founder, CMO, or marketing leader—this is a masterclass in bold brand building.

🔥 Subscribe for more go-to-market insights from top voices like Udi Ledergor and Arti Sharma.

#B2BMarketing #Storytelling #GTMStrategy #CourageousMarketing #Gong #UdiLedergor #CategoryCreation #GTMAgency #B2Bmarketingagency #DemandGenAgency

Important Links and Resources:

Book a strategy call: https://measuremarketing.com/book-a-s...

Meet the team: https://measuremarketing.com/about-us/

Free Revenue Readiness Assessment - https://tinyurl.com/Revenue-Readiness...

How to Choose a Marketing Agency That Drives Growth for Your Business: https://measuremarketing.com/how-to-c...

Grab your copy of Udi's latest book - Courageous Marketing: The B2B Marketer's Playbook for Career Success https://mybook.to/courageousmarketing

  continue reading

56 episodes

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