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FYM Ep. 53 - Mastering Storytelling, Focus & Courage in B2B w/ Udi Ledergor, Chief Evangelist @ Gong
Manage episode 482959979 series 2107190
In this episode, we’re joined by Udi Ledergor, Chief Evangelist at Gong, best-selling author, and B2B marketing legend, to explore how brands can stand out by mastering storytelling, focus, and courageous marketing. From disrupting categories to building human-centric brand experiences, Udi shares powerful insights for marketers ready to break the mold.
💡 Topics we cover:
- What most B2B brands still get wrong about GTM
- Courageous marketing vs best practices
- How storytelling elevates your message
- The shift from B2B to human-to-human marketing
- Product vs content marketing: The separation that matters
- Tips for modern GTM motions & prioritization
- Leadership, team empowerment & avoiding burnout
Whether you're a founder, CMO, or marketing leader—this is a masterclass in bold brand building.
🔥 Subscribe for more go-to-market insights from top voices like Udi Ledergor and Arti Sharma.
#B2BMarketing #Storytelling #GTMStrategy #CourageousMarketing #Gong #UdiLedergor #CategoryCreation #GTMAgency #B2Bmarketingagency #DemandGenAgency
Important Links and Resources:
Book a strategy call: https://measuremarketing.com/book-a-s...
Meet the team: https://measuremarketing.com/about-us/
Free Revenue Readiness Assessment - https://tinyurl.com/Revenue-Readiness...
How to Choose a Marketing Agency That Drives Growth for Your Business: https://measuremarketing.com/how-to-c...
Grab your copy of Udi's latest book - Courageous Marketing: The B2B Marketer's Playbook for Career Success https://mybook.to/courageousmarketing
56 episodes
FYM Ep. 53 - Mastering Storytelling, Focus & Courage in B2B w/ Udi Ledergor, Chief Evangelist @ Gong
Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing
Manage episode 482959979 series 2107190
In this episode, we’re joined by Udi Ledergor, Chief Evangelist at Gong, best-selling author, and B2B marketing legend, to explore how brands can stand out by mastering storytelling, focus, and courageous marketing. From disrupting categories to building human-centric brand experiences, Udi shares powerful insights for marketers ready to break the mold.
💡 Topics we cover:
- What most B2B brands still get wrong about GTM
- Courageous marketing vs best practices
- How storytelling elevates your message
- The shift from B2B to human-to-human marketing
- Product vs content marketing: The separation that matters
- Tips for modern GTM motions & prioritization
- Leadership, team empowerment & avoiding burnout
Whether you're a founder, CMO, or marketing leader—this is a masterclass in bold brand building.
🔥 Subscribe for more go-to-market insights from top voices like Udi Ledergor and Arti Sharma.
#B2BMarketing #Storytelling #GTMStrategy #CourageousMarketing #Gong #UdiLedergor #CategoryCreation #GTMAgency #B2Bmarketingagency #DemandGenAgency
Important Links and Resources:
Book a strategy call: https://measuremarketing.com/book-a-s...
Meet the team: https://measuremarketing.com/about-us/
Free Revenue Readiness Assessment - https://tinyurl.com/Revenue-Readiness...
How to Choose a Marketing Agency That Drives Growth for Your Business: https://measuremarketing.com/how-to-c...
Grab your copy of Udi's latest book - Courageous Marketing: The B2B Marketer's Playbook for Career Success https://mybook.to/courageousmarketing
56 episodes
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