In this episode, Jessica hears from Philipp Labkovskiy, Global E-Commerce Director at ECCO, the Danish footwear & accessories brand. With responsibility for the omnichannel transformation of ECCO customer journeys, Philipp has a wealth of fashion e-commerce knowledge to share.

Since the pandemic, customers have come to expect more from e-commerce businesses and are demanding higher standards across product choice, payment and delivery.

Philipp also shares his insights into building a vertically integrated e-commerce business and offers advice on making data-driven decisions, using AI to personalise customer experiences and addressing cultural nuances in e-commerce.

Central to Philipp’s advice is the importance of preparing your business for the omnichannel future of e-commerce, in which your storytelling, brand narrative and customer touchpoints must seamlessly integrate both online and in-person to deliver best-in-class experiences for customers.

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FSW conversations is edited & produced by Fallow, Field & Mason in 2025.