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Episode 3: Sucharita Kodali, Vice President and Principal Analyst at Forrester Research
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“Retail is the most competitive business sector in the world.”
Sucharita is a retail expert focusing on e-commerce, omnichannel and the role of technology in online commerce, among other topics.
Hear Sucharita’s insights about social commerce, artificial intelligence in retail, the disconnect between consumer confidence and economic markers, and more in this episode of From Where I Sit, hosted by ICSC President & CEO, Tom McGee.
Resources mentioned in this episode:
- “Diverging Trends in National and Local Concentration,” 2020 study by Princeton University, National Bureau of Economic Research, and Federal Reserve Bank of Richmond
- “The Halo Effect III: Where the Halo Shines,” 2023 study by ICSC
- “Using TikTok as a Search Engine,” 2024 study by Adobe Express
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This episode was recorded on November 13, 2024.
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