Turn Your Expertise Into A Book That Sells From Startup To Wunderbrand podcast

Turn Your Expertise Into a Book That Sells

3M ago 22:49

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Ben shares insights on how writing a book isn’t just about selling copies—it’s about positioning yourself as an authority, generating leads, and creating a long-term legacy. He discusses common mistakes new authors make, how to structure a book for success, and why marketing a book starts before you even write a word. If you’ve ever thought about writing a book to boost your brand, this episode is a must-listen!

Timestamps & Key Topics
[00:00:00] - Introduction: Who is Ben Cena, and why should you listen to him?
[00:01:00] - The rise of self-publishing and why traditional publishing is outdated
[00:02:00] - How Ben transitioned from gym trainer to publishing expert
[00:03:00] - The power of a book: Why becoming an author builds authority
[00:04:00] - The biggest challenge for most aspiring authors: Procrastination & mindset
[00:06:00] - Why writing a book is not enough—marketing is key
[00:07:00] - The #1 mistake most first-time authors make
[00:08:00] - Crafting the perfect book title & cover for maximum impact
[00:10:00] - Case study: How one of Ben’s clients turned $40K in ads into $250K in sales
[00:12:00] - The real money in books: It’s not about book sales, but business leverage
[00:14:00] - Why YouTube is one of the best platforms for book marketing
[00:16:00] - How to use a book to get TEDx talks, media exposure, and partnerships
[00:18:00] - The step-by-step process Ben follows with new clients
[00:20:00] - High Value Author’s vision for 2025 and how they plan to scale
[00:22:00] - Final thoughts: How to get started on your bestseller journey

What next:
📖 Turn Your Expertise into a Bestselling Book!
🚀 Book a free strategy session with Ben and his team at High Value Author
https://highvalueauthor.com/

🔗 Follow Ben Cena for insights on writing, publishing, and marketing:
🔹 LinkedIn | 🔹 YouTube | 🔹 Website

🎧 If you loved this episode, don’t forget to subscribe, leave a review, and share it with a friend who needs to write their book!

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