In the premiere episode of From Coffee to Cases, legal marketing strategist Delisi Friday, founder of First Call Friday, shares why every lawyer, whether a solo practitioner or part of a larger firm, should focus on building a referral-based business. With over 20 years in the legal industry advising seven-, eight-, and nine-figure law firms, Delisi reveals how intentional referral marketing can provide stability, scalability, and long-term growth beyond the unpredictable nature of paid ads or SEO.

Delisi explains the mindset shift lawyers need to embrace, debunks myths about referrals, and outlines simple yet powerful strategies any lawyer can implement—even introverts who dread networking events. Whether you’re just starting your firm or looking to future-proof your practice, this episode will show you how to turn relationships into reliable case pipelines.
Episode Timestamps

00:00 – Introduction to From Coffee to Cases
01:25 – Meet Delisi Friday: legal marketing strategist and founder of First Call Friday
03:50 – Why Delisi gravitated toward legal marketing over practicing law
06:20 – Referral marketing vs. paid ads and SEO: which is more reliable?
10:15 – The mindset shift lawyers need to embrace referral marketing
14:00 – Busting the biggest myth: “I don’t need referrals because my current marketing works”
19:40 – How to actively build a referral system instead of passively waiting
25:10 – A simple referral strategy any lawyer can start with rejected cases
29:30 – Why your network is truly your net worth
34:00 – How introverts can succeed in referral marketing without big events
38:20 – Closing thoughts and where to connect with Delisi
About the Show

From Coffee to Cases with Delisi Friday is a podcast for lawyers who want to grow their practice through relationships, not just ads. Legal marketing strategist Delisi Friday shares practical, proven strategies to help attorneys build referral-based businesses that are stable, scalable, and authentic. Whether you're a solo or in a large firm, each episode offers simple tools and mindset shifts to help you turn conversations into consistent case flow.

• Learn more about Delisi Friday and her referral marketing strategies at FirstCallFriday.com
• Follow From Coffee to Cases for more practical tips to grow your law firm through intentional connections