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Content provided by Nikki Lewallen Gregory and PeopleForward Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nikki Lewallen Gregory and PeopleForward Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Our Secret Sauce for Strategic Podcasting with Nikki Lewallen Gregory and Eric Bransteter

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Manage episode 509484514 series 3531427
Content provided by Nikki Lewallen Gregory and PeopleForward Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nikki Lewallen Gregory and PeopleForward Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What if your podcast could be more than just content, and actually become your best sales and marketing engine?

In this live episode from CultureCon® 2025, Nikki and Eric share their secret playbook for turning podcasts into powerful business growth tools.

From claiming your niche and attracting the right guests, to creating inbound momentum and unlocking sponsorship opportunities, they reveal how podcasting, done with intention, can drive brand awareness, new relationships, and even revenue.

Whether you’re podcast-curious or looking to maximize your current show, this conversation proves that podcasting isn’t just about downloads… it’s about results. 🚀

Additional Resources:

Join the PFN Community

Subscribe to PFN’s YouTube Channel!

Connect with Eric on LinkedIn

Connect with Nikki on LinkedIn

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

Key Takeaways:

  • Define your niche first. Clarity on your ICP drives podcast success.
  • Podcasting fuels business development. Guests become authentic connections.
  • Lead with value. Invitations beat cold outreach every time.
  • Make CTAs meaningful. High-value offers spark inbound engagement.
  • Monetize strategically. Sponsorships can turn podcasts into revenue streams.

  continue reading

111 episodes

Artwork
iconShare
 
Manage episode 509484514 series 3531427
Content provided by Nikki Lewallen Gregory and PeopleForward Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nikki Lewallen Gregory and PeopleForward Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What if your podcast could be more than just content, and actually become your best sales and marketing engine?

In this live episode from CultureCon® 2025, Nikki and Eric share their secret playbook for turning podcasts into powerful business growth tools.

From claiming your niche and attracting the right guests, to creating inbound momentum and unlocking sponsorship opportunities, they reveal how podcasting, done with intention, can drive brand awareness, new relationships, and even revenue.

Whether you’re podcast-curious or looking to maximize your current show, this conversation proves that podcasting isn’t just about downloads… it’s about results. 🚀

Additional Resources:

Join the PFN Community

Subscribe to PFN’s YouTube Channel!

Connect with Eric on LinkedIn

Connect with Nikki on LinkedIn

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

Key Takeaways:

  • Define your niche first. Clarity on your ICP drives podcast success.
  • Podcasting fuels business development. Guests become authentic connections.
  • Lead with value. Invitations beat cold outreach every time.
  • Make CTAs meaningful. High-value offers spark inbound engagement.
  • Monetize strategically. Sponsorships can turn podcasts into revenue streams.

  continue reading

111 episodes

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